Revive and restore your hair with African Pride Moroccan Clay & Shea Butter Heat Activated Masque 12oz – the ultimate deep conditioning treatment designed for natural hair. Infused with Moroccan Red Clay and nourishing Shea Butter, this heat-activated formula detoxifies, softens, and strengthens strands from root to tip. Perfect for curly, coily, and textured hair, it helps eliminate buildup while sealing in moisture and improving manageability. Ideal for use during your wash day or after heat styling.

Key Benefits:

• Deeply detoxifies hair and scalp by removing impurities and product buildup.
• Softens and hydrates dry, brittle hair.
• Strengthens strands to reduce breakage and enhance elasticity.
• Enhances curl definition and improves hair texture.
• Heat-activated formula maximizes absorption and effectiveness.
• Ideal for natural, curly, or transitioning hair types.

How to Use:

1. After shampooing, apply a generous amount of masque to damp hair.
2. Distribute evenly from root to tip, focusing on ends.
3. Cover hair with a plastic cap and apply moderate heat for 10–15 minutes.
4. Rinse thoroughly with warm water.
5. Style as usual. Use weekly or as needed for deep hydration.

Experience the ultimate detox and moisture balance with African Pride Moroccan Clay & Shea Butter Mask 12oz. This deep conditioning treatment combines Moroccan red clay, shea butter, and natural oils to cleanse impurities, restore moisture, and strengthen dry, damaged curls. Perfect for natural, curly, coily, and textured hair, it leaves your strands soft, smooth, and revitalized with every use.

African Pride Shea Butter Miracle Leave-In Conditioner 15oz is a nourishing, lightweight leave-in treatment designed to deeply moisturise and strengthen natural, curly, coily, and transitioning hair. Enriched with rich Shea Butter and natural oils, this conditioner helps to detangle hair, reduce frizz, and improve manageability while adding shine and softness.

Ideal for daily use or as part of your protective styling routine, it helps restore moisture balance, prevent breakage, and support healthy hair growth. Free from parabens, sulfates, mineral oil, and petrolatum, this formula is gentle yet effective for all hair types seeking hydration and definition.

Key Benefits:

• Deeply moisturises and conditions dry, brittle hair.
• Smooths frizz and enhances natural curl definition.
• Strengthens strands to reduce breakage.
• Lightweight, non-greasy formula for easy styling.
• Suitable for natural, curly, coily, and transitioning hair.
• Free from harmful chemicals: no parabens, sulfates, mineral oil, or petrolatum.

How to Use:

• Start with clean, damp hair. After washing and conditioning, gently towel-dry your hair.
• Apply a generous amount of the leave-in conditioner evenly through your hair, focusing on mid-lengths to ends.
• Detangle hair gently using your fingers or a wide-tooth comb for easier styling.
• Style as usual—air dry, blow dry, or use heat styling tools if desired.
• Use daily or as needed to maintain moisture, softness, and manageability.

African Pride Olive Miracle Relaxer Super Kit – No Lye Hair Relaxer for Coarse & Resistant Hair.

Achieve sleek, smooth and manageable hair with African Pride Olive Miracle Relaxer Super Kit, a powerful no-lye relaxer system specially designed for coarse, thick and resistant hair textures.

Infused with extra virgin olive oil, this advanced formula helps to protect hair during the relaxing process while delivering deep moisture and shine. It works effectively to straighten tight curls, reduce frizz and improve manageability, leaving hair soft, silky and easy to style.

The complete kit includes everything needed for a full application, making African Pride Olive Miracle Relaxer Super Kit ideal for achieving salon-quality results at home while maintaining hair strength and health.

Key Features & Benefits:

• Super strength formula – ideal for coarse and resistant hair.
• No-lye relaxer system – helps reduce scalp irritation.
• Enriched with olive oil – nourishes and protects hair.
• Smooths and straightens hair – reduces curls and frizz.
• Improves manageability – easier styling and maintenance.
• Complete kit included – convenient for at-home use.

How to Use:

1. Read all instructions carefully before use.
2. Apply protective base to scalp and hairline.
3. Section hair and apply relaxer evenly.
4. Smooth hair and monitor processing time closely.
5. Rinse thoroughly and apply neutralising shampoo.
6. Condition and style as desired.

⚠️ Always perform a strand and patch test before full application.

Expert Tips:

• Best suited for thick, coarse, or resistant hair types.
• Do not exceed the recommended processing time.
• Deep condition after relaxing to restore moisture.
• Avoid applying on irritated or sensitive scalp.
• Maintain with sulphate-free shampoos and moisturisers.

Benefits:

• Cleans and conditions in just one step.
• Restores shine and manageability.
• Special detangling formula for easy wet combing.
• Great for dry, damaged hair.
• Stops breakage, split ends, and dryness.
• Revitalizes dull hair.
• Conditions for a beautiful body and shine.

How to Use

1. Wet hair thoroughly.
2. Apply a generous amount to the scalp and hair.
3. Massage gently into a rich lather.
4. Work through to the end.
5. Rinse thoroughly.
6. Repeat if needed.

Expert Hair Care Tips

• Follow with African Pride Olive Miracle Leave-In Conditioner for extra moisture.
• Use weekly as a gentle cleanser for protective styles.
• Ideal for children’s and family hair routines.
• For very dry hair, apply a deep conditioner after washing.
• Avoid excessive heat to maintain moisture balance.

African Pride Moisture Miracle Shea Butter & Flaxseed Oil Curling Cream 12oz is a rich, moisture-locking styling cream designed to define curls, enhance softness and control frizz. Formulated with shea butter and flaxseed oil, this nourishing cream delivers deep hydration while improving curl definition and elasticity.

Perfect for natural, curly, coily and textured hair, it helps reduce dryness, enhances manageability and leaves curls bouncy, shiny and well-defined without heaviness. Ideal for wash-and-go styles, twist-outs and daily curl maintenance.

Key Features & Benefits

• ✔ Enriched with shea butter & flaxseed oil.
• ✔ Defines curls and coils naturally.
• ✔ Provides long-lasting moisture.
• ✔ Controls frizz and flyaways.
• ✔ Improves curl elasticity and softness.
• ✔ Lightweight, non-greasy formula.
• ✔ Suitable for natural and textured hair.
• ✔ Ideal for wash-and-go and protective styles.
• ✔ Generous 12oz size for everyday use.

How to Use

1. Apply to clean, damp hair.
2. Section hair for even application.
3. Distribute a generous amount through the hair.
4. Smooth, rake, or scrunch to define curls.
5. Allow to air-dry or diffuse.

Styling Tips for Best Results

💡 Use with a leave-in conditioner for extra hydration
💡 Ideal for twist-outs and braid-outs
💡 Apply more product for tighter curl definition
💡 Perfect for refreshing curls between wash days
💡 Avoid over-application to prevent product build-up

Promote healthy hair growth and stronger strands with African Pride Magical Gro Herbal Formula 150g. This nutrient-rich herbal treatment is specially formulated with natural herbs, oils, and vitamins to strengthen hair from root to tip, reduce breakage, and stimulate growth. Ideal for natural, relaxed, or chemically treated hair, it nourishes the scalp, helps prevent dryness, and enhances hair’s natural shine and vitality. African Pride Magical Gro provides a professional-quality hair care solution at home, giving your hair the nutrients it needs for thicker, healthier, and more resilient strands.

Benefits

• Stimulates hair growth: Encourages stronger, healthier hair from the roots.
• Strengthens and nourishes: Reduces breakage and prevents split ends.
• Enhances shine and vitality: Leaves hair looking healthy and vibrant.
• Moisturizes scalp and hair: Helps prevent dryness and flaking.
• Safe for all hair types: Works on natural, relaxed, coily, or chemically treated hair.
• Professional-quality herbal formula: Ideal for home or salon use.

Key Features

• Size: 150g / 5.3oz
• Enriched with natural herbs, vitamins, and essential oils
• Strengthens hair strands and promotes healthy growth
• Reduces hair breakage and split ends
• Moisturizes scalp and prevents dryness
• Suitable for daily or weekly hair care routines
• Leaves hair soft, manageable, and full of natural shine

How to Use African Pride Magical Gro Herbal Formula

1. Apply a small amount to the scalp and hair strands.
2. Massage gently to stimulate blood flow and evenly distribute the product.
3. Leave in for daily or as needed; can be used before styling or overnight.
4. Style hair as usual or combine with other African Pride products for enhanced growth and hydration.

💡 Pro Tip: For maximum results, use regularly and pair with African Pride Moisture Miracle Shampoo and Conditioner to maintain strong, healthy hair.

Nourish and rejuvenate your hair with African Pride Moisture Miracle 5 Essential Oil 4oz, a luxurious blend of five nutrient-rich oils designed to moisturize, strengthen, and protect all hair types. This lightweight, fast-absorbing formula penetrates deep into the hair shaft to deliver intense hydration, prevent breakage, and restore natural shine. Ideal for dry, brittle, or chemically treated hair, it promotes healthy growth, frizz control, and scalp wellness. Perfect for daily use, African Pride Moisture Miracle leaves your hair soft, manageable, and vibrant.

Benefits

• Deep hydration: Infuses hair with moisture for soft, supple strands.
• Strengthens and protects: Helps reduce breakage and split ends.
• Adds natural shine: Restores healthy-looking luster to dull or dry hair.
• Promotes hair growth: Nourishes follicles to encourage stronger, healthier hair.
• Frizz control & scalp care: Smooths hair and soothes dry scalp.
• Suitable for all hair types: Works on natural, relaxed, curly, or chemically treated hair.

Key Features

• Size: 4oz / 118ml
• Blend of 5 essential oils for multi-benefit hair care
• Lightweight, non-greasy, fast-absorbing formula
• Deeply penetrates hair to restore moisture and shine
• Helps reduce breakage, split ends, and frizz
• Ideal for daily use or as a hot oil treatment
• Promotes healthy scalp and strong, resilient hair

How to Use African Pride Moisture Miracle 5 Essential Oil

1. Apply a few drops to damp or dry hair, focusing on ends and scalp.
2. Massage gently to distribute the oil evenly.
3. Style as usual or use as a pre-shampoo treatment for extra moisture.
4. Can be combined with other African Pride products for enhanced hydration and shine.

💡 Pro Tip: Use regularly to maintain soft, manageable, and frizz-free hair.

African Pride Olive Miracle Moisturizer Lotion (12 oz) is a lightweight, non-greasy leave‑in hair lotion infused with extra virgin olive oil, tea tree oil, and nourishing natural oils like shea butter, coconut, jojoba, and avocado. Designed to deliver intense moisture, it helps repair dry, damaged hair while promoting and protecting a healthy scalp.

Benefits:

• Deep Hydration & Nourishment – Olive oil and shea butter penetrate deeply to condition hair and scalp.
• Strengthens & Reduces Breakage – Helps stop split ends and damage from styling and chemical processes.
• Healthy Shine & Softness – Leaves hair smooth, shiny, and easy to manage.
• Non‑Greasy, Lightweight Formula – Absorbs quickly without weighing hair down. 
• Versatile for Multiple Styles – Ideal for blow‑drying, short styles, and curl retention in natural or relaxed hair.

🛠 How to Use:

1. After washing and lightly towel‑drying your hair (or on dry, styled hair), apply a small amount starting at the roots and working toward the ends.
2. Massage gently into the scalp and hair to evenly distribute.
3. Do not rinse out—leave‑in formula to condition and protect all day.
4. Style as usual, whether blow‑drying, air‑drying, or styling curls.