{"title":"Red Hair Dye","description":null,"products":[{"product_id":"la-riche-directions-dark-tulip-hair-dye-88ml","title":"La Riche Directions Dark Tulip Semi-Permanent Hair Dye 88ml","description":"\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cspan\u003eCreate a rich, dramatic colour transformation with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eLa Riche Directions Dark Tulip Hair Dye 88ml\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, a deep \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003esemi-permanent red-purple hair colour\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e combining luxurious wine-red, burgundy and violet tones.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eDark Tulip\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e is a darker twist on classic Tulip, delivering a sophisticated, intense shade with deep purple and red character. It is ideal for anyone looking for \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eburgundy hair, plum hair, wine-red hair, dark red hair or red-purple hair\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e without committing to permanent colour.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePart of the iconic \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eDirections Hair Colour\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e range, Dark Tulip is a direct semi-permanent colour with a conditioning cream base that deposits rich pigment while helping leave the hair feeling soft, smooth and manageable.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBecause Dark Tulip is a deeper shade, it may create visible colour on a wider variety of starting bases than many brighter fashion colours. For the \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003emost vivid, colour-accurate result\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, however, apply to bleached, pre-lightened or light blonde hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe final result will vary depending on your starting hair colour, level of pre-lightening, hair porosity, condition and previous colour treatments.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDirections colours are fully intermixable, allowing Dark Tulip to be combined with compatible reds, pinks and purples to create personalised burgundy, berry, plum, magenta and wine-inspired shades.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIdeal for creative colour enthusiasts, alternative styles and anyone wanting a rich \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003esemi-permanent burgundy hair dye\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e with striking red-violet depth.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"XSq4R KI3fJ NOp1Jf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-hveid=\"CAAIFxAA\" data-complete=\"true\" data-processed=\"true\"\u003e\n\u003cli\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eElegant Wine-Red Shade:\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e Delivers a deep, sophisticated wine-red tone enriched with pink and dark berry pigments. It performs with striking, true-to-swatch results on pre-lightened level 9–10 base blonde hair, and provides a subtle, classy burgundy shimmer on unbleached dark hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eConditioning Cream Emulsion:\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e Built into a soft, emollient conditioning cream base that intensely nourishes hair fibers from the first application, smoothing out rough cuticles to leave your hair bright, shiny, and frizz-free.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eZero Hair Damage:\u003c\/strong\u003e Formulated entirely without harsh developer chemicals, which means the formula coats the hair shaft externally without altering or breaking down the hair's natural internal bonds.\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eBespoke Shade Customisation:\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e It blends beautifully with other reds, purples, or clear diluters to design unique gothic or alternative shadow gradients\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eClean\u003c\/span\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cspan class=\"yADgie\"\u003e \u0026amp; Ethical Profile:\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e\u003cspan class=\"yADgie\"\u003e 100% Vegan-friendly and cruelty-free (PETA approved). The conditioning tint is completely free from ammonia, peroxide, and paraphenylene-diamine (PPD).\u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"font-family: verdana, geneva; font-size: small;\"\u003e\u003c\/span\u003e\u003cspan style=\"font-family: verdana, geneva; font-size: small;\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBefore Colouring\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan\u003eCarry out the manufacturer's recommended \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003epatch test and strand test\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e before full application.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eWear suitable protective gloves.\u003c\/li\u003e\n\u003cli\u003eProtect clothing, towels, skin and surrounding surfaces from staining.\u003c\/li\u003e\n\u003cli\u003eFor maximum colour intensity, ensure the hair is sufficiently light and evenly pre-lightened.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eApplication\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\u003cspan\u003eShampoo and prepare the hair according to the instructions supplied with the product.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eTowel dry where directed.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWear suitable gloves.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eApply \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eDirections Dark Tulip\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e evenly using a tint brush.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eThoroughly saturate the sections you want to colour.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDistribute the colour evenly through the hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLeave the colour to develop for the time stated on the original packaging.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRinse thoroughly until excess colour has been removed.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDry and style as desired.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eDo not mix Directions hair colour with peroxide or oxidising developer.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAlways follow the instructions printed on your actual 88ml product.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaintaining Dark Tulip Hair\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTo help maintain your burgundy-red colour:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eAvoid washing more frequently than necessary\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eUse cooler water where practical\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eChoose shampoo designed for colour-treated hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eUse conditioner suitable for coloured hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLimit harsh clarifying shampoos\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eReduce excessive heat styling\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eProtect coloured hair from prolonged strong sunlight\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRefresh the colour when required\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eSemi-permanent colour naturally fades with repeated washing.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDirections does not guarantee a specific number of washes because longevity varies depending on the individual hair and aftercare routine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"ZLzG0d ncoeY E8xBUb\" role=\"heading\" aria-level=\"3\" data-animation-nesting=\"\" data-sfc-cp=\"\" data-wiz-attrbind=\"aria-level=qc9DBb_41\/fLk2Md\" data-sfc-root=\"c\" data-complete=\"true\" data-sae=\"\"\u003eSafety Warnings \u0026amp; Precautions\u003c!--TgQPHd|||[[2,[null,null,null,null,null,null,null,null,null,null,null,null,[351768,null,0]],[],null,1]]--\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eFor external hair colouring use only. \u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eDo NOT dye eyelashes or eyebrows\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e. If direct eye contact occurs, do not rub; flush immediately and thoroughly with clean, cool water.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eNot recommended or suitable for children under 14 years of age. Keep the tub securely capped and out of reach of young children.\u003c\/span\u003e\u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default Title","offer_id":51157549973768,"sku":"A5F-702-1D9","price":5.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/3885\/0824\/files\/LaRicheDirectionsDarkTulipSemi-PermanentHairDye88ml-1.jpg?v=1792693675"},{"product_id":"la-riche-directions-rose-red-hair-dye-88ml","title":"La Riche Directions Rose Red Semi-Permanent Hair Dye 88ml","description":"\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cspan\u003eTransform your hair with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eLa Riche Directions Rose Red Hair Dye 88ml\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, a rich \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003esemi-permanent red-pink hair colour\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e created for bold, expressive and creative looks.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eRose Red\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e combines deep red tones with vibrant magenta-pink character, producing an intense fashion shade that is ideal for statement hair, alternative styles, festival looks and creative colour transformations.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePart of the iconic \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eDirections Hair Colour\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e collection, this direct semi-permanent dye uses a conditioning cream formula that deposits vivid pigment while helping leave the hair feeling soft and manageable.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor the brightest and most intense Rose Red result, apply to \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ebleached, pre-lightened or very light blonde hair\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e. The final shade will vary according to your starting colour, hair condition, porosity and previous colour treatments.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDirections colours are also designed to be mixed with compatible shades from the range, giving professional colourists and creative home users the freedom to develop personalised reds, pinks, magentas, purples and pastel-inspired tones.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAn excellent choice for anyone looking for a vibrant \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003esemi-permanent red hair dye\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e without committing to permanent colour.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cspan\u003eOn darker untreated hair, Rose Red may appear deeper, subtler or significantly less vibrant.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"XSq4R KI3fJ NOp1Jf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-hveid=\"CAAIEhAA\" data-complete=\"true\" data-processed=\"true\"\u003e\n\u003cli\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eVibrant Deep Magenta Tone:\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e Delivers a lustrous, highly saturated deep red-pink finish. It provides the most intense, true-to-swatch results when applied to pre-lightened or bleached hair (level 9–10 base).\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eConditioning Cream Matrix:\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e Formulated as a thick, emollient conditioning cream that nourishes hair fibers from the first application, leaving strands feeling bright, smooth, and frizz-free.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eZero Structural Lift or Damage:\u003c\/strong\u003e Contains absolutely zero harsh developer chemicals. It deposits pigment purely onto the outside of the hair shaft without breaking down or altering internal structural hair bonds.\u003c\/li\u003e\n\u003cli\u003eC\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eustomisable Tonal Versatility:\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e It can be combined with pastels, deep reds, or purples to create completely personalised custom color gradients.\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cspan class=\"yADgie\"\u003eClean \u0026amp; Ethical Profile:\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e\u003cspan class=\"yADgie\"\u003e 100% Vegan-friendly and cruelty-free. The cream is completely free from ammonia, peroxide, and paraphenylene-diamine (PPD).\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003cspan\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHigh-Impact Colour\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eDirections Rose Red is a highly pigmented fashion shade designed to create a striking red-magenta result.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eFor stronger and more accurate colour, the starting hair should be sufficiently light.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eConditioning Formula\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDirections colours use a conditioning cream base designed to deposit colour while helping maintain softness and manageability.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNo Developer Required\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eRose Red is a direct semi-permanent colour.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eIt should \u003cstrong style=\"font-size: 0.875rem;\"\u003e\u003cspan\u003enot be mixed with peroxide or oxidising developer\u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eColour Mixing\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eDirections colours are intermixable.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong style=\"font-size: 0.875rem;\"\u003e\u003cspan\u003eRose Red\u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e can be combined with compatible shades to create personalised:\u003c\/span\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eReds\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDeep reds\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMagentas\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePinks\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePurples\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBurgundy-inspired tones\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePastel variations\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul data-spread=\"false\"\u003e\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eAlways perform a strand test before applying a custom mixture throughout the hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBefore Colouring\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan\u003eAlways carry out the manufacturer's recommended \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003epatch test and strand test\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e before full application.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eWear suitable protective gloves.\u003c\/li\u003e\n\u003cli\u003eProtect clothing, towels, skin and surrounding surfaces from staining.\u003c\/li\u003e\n\u003cli\u003eFor the brightest Rose Red result, ensure the hair is light enough and evenly pre-lightened.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eApplication\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\u003cspan\u003eShampoo the hair and prepare it according to the instructions supplied with the product.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eTowel dry the hair where directed.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eApply \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eDirections Rose Red\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e evenly using gloves and a tint brush.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMake sure the required hair is thoroughly saturated.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLeave the colour to process for the time stated on your product packaging.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRinse thoroughly until excess colour has been removed.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eStyle as desired.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eDo not mix Directions hair colour with peroxide.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAlways follow the directions printed on your actual 88ml product.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaintaining Rose Red Hair\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTo help preserve vivid colour:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eAvoid unnecessary frequent shampooing\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWash with cooler water where practical\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eUse shampoo and conditioner designed for coloured hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLimit excessive heat styling\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eProtect colour-treated hair from prolonged strong sunlight\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRefresh the colour when required\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eSemi-permanent colour naturally fades with washing, and Directions does not guarantee a specific number of washes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy Choose Directions Hair Colour?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDirections has specialised in vivid semi-permanent hair colour for decades and is widely recognised within professional, creative and alternative hair-colour communities.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe range offers an extensive selection of vivid shades designed for individual use, colour mixing and creative experimentation.\u003c\/span\u003e\u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default Title","offer_id":51157579399432,"sku":"A4A-AE9-8F0","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/3885\/0824\/files\/LaRicheDirectionsColourHairDye88ml_RoseRed_-1_9d8ddd57-8784-4be4-bbd7-92b6a3d08a27.jpg?v=1792502658"}],"url":"https:\/\/vtqan6-jh.myshopify.com\/ar\/collections\/red-hair-dye.oembed","provider":"THE GLAMOUR SHOP","version":"1.0","type":"link"}