La Riche Directions Alpine Green Semi-Permanent Hair Dye 88ml

Transform your hair with the rich, distinctive colour of La Riche Directions Alpine Green Hair Dye 88ml, a deep semi-permanent green hair colour created for bold, alternative and expressive styles.

Inspired by deep evergreen and forest tones, Alpine Green delivers a strong, sophisticated green shade that works beautifully for full-head colour, green highlights, dip-dye, ombré, colour blocking and other creative hair looks.

Part of the iconic Directions Hair Colour collection, Alpine Green features a conditioning direct-dye formula designed to deposit rich colour while helping leave hair feeling soft, smooth and manageable.

For the most vivid and colour-accurate Alpine Green result, apply to bleached, pre-lightened or light blonde hair. As a deeper green shade, it may also provide a more subtle green tint or tonal effect on some medium blonde or light brown bases.

The final result will vary according to your starting hair colour, hair condition, porosity, previous treatments and level of pre-lightening.

Directions colours are fully intermixable, allowing creative colourists and confident home users to combine Alpine Green with compatible shades to produce personalised emerald, forest, teal, blue-green and other custom colours.

Ideal for anyone looking for an intense semi-permanent green hair dye without committing to permanent colour.

• Rich Deep Emerald Tone: Delivers a highly pigmented, deep emerald forest green shade. It works best on pre-lightened or bleached hair (level 9–10 base) to achieve maximum saturation, but can add a rich green tint to unbleached light brown hair.
• Conditioning Cream Formula: Built into an emollient conditioning cream base that deeply hydrates and nourishes individual hair strands while depositing color, ensuring hair is left smooth, soft, and glossy.
• Zero Structural Bond Alteration: Contains absolutely zero harsh developer chemicals, which means the formula coats the hair shaft externally without altering or breaking down the hair's natural internal bonds.
• Bespoke Shade Customisation: It can be safely blended with other greens, blues, or pastels to create completely personalized custom color gradients.
• Clean & Ethical Profile: 100% Vegan-friendly and cruelty-free. The cream is completely formulated without ammonia, peroxide, and paraphenylene-diamine (PPD).

Because Alpine Green is a deeper shade, it can also create a more subtle green tint or tonal effect on some darker blonde or light brown hair.

Always perform a strand test to preview the result.

How to Use

Before Colouring

Carry out the recommended patch test and strand test before full application.

Wear suitable protective gloves.

Protect clothing, towels, skin and surrounding surfaces from staining.

If you want a particularly bright and vivid Alpine Green result, ensure the hair has been evenly pre-lightened to an appropriate level.

Application

1. Shampoo and prepare the hair according to the instructions on your product.
2. Towel dry where directed.
3. Wear protective gloves.
4. Apply Directions Alpine Green evenly using a tint brush.
5. Thoroughly saturate all sections you wish to colour.
6. Distribute evenly through the hair.
7. Allow the colour to process according to the instructions on the packaging.
8. Rinse thoroughly until excess colour has been removed.
9. Dry and style as desired.

Do not mix Directions with peroxide or oxidising developer.

Always follow the instructions printed on the actual 88ml product supplied.

Maintaining Alpine Green Hair

To help maintain your green hair colour:

• Avoid washing more frequently than necessary
• Use cooler water where practical
• Choose shampoo and conditioner suitable for colour-treated hair
• Avoid excessive clarifying shampoo
• Limit excessive heat styling
• Protect colour-treated hair from prolonged strong sunlight
• Refresh the colour when required

Directions do not specify a fixed number of washes because colour longevity varies from person to person.

 For external hair colouring use only. Do NOT dye eyelashes or eyebrows. If the product comes into direct contact with the eyes, rinse immediately and thoroughly with clean, cool water.

Not recommended or suitable for children under 14 years of age. Keep the tub securely capped and out of reach of young children.