{"product_id":"la-riche-directions-neon-blue-hair-dye-88ml","title":"La Riche Directions Neon Blue Semi-Permanent Hair Dye 88ml","description":"\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cspan\u003eTurn up the colour with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eLa Riche Directions Neon Blue Hair Dye 88ml\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, a bold \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003esemi-permanent blue hair colour\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e created for vivid, alternative and expressive hairstyles.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eNeon Blue\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e delivers an intense electric-blue result with cool-toned depth, making it ideal for anyone looking to create statement blue hair, festival styles, alternative looks, colourful highlights or a complete hair transformation.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePart of the iconic \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eDirections Hair Colour\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e collection, this direct dye uses a creamy conditioning formula that deposits vivid pigment without requiring an oxidising developer.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor the brightest, most vibrant Neon Blue result, apply to \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ebleached, pre-lightened or very light blonde hair\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e. Final colour will vary depending on your starting shade, hair condition, porosity and previous colour treatments.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"XSq4R KI3fJ NOp1Jf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-hveid=\"CAAIFBAA\" data-complete=\"true\" data-processed=\"true\"\u003e\n\u003cli\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eVibrant Electric Shade:\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e Delivers an electrifying, rich neon blue tone with subtle purplish undertones. It provides the most intense, true-to-swatch results when applied to pre-lightened or bleached hair (level 9–10 base).\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eNourishing Cream Base:\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e Formulated as a thick, conditioning emollient cream tint that heavily conditions individual hair strands while depositing color, ensuring hair is left silky, smooth, and frizz-free.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eZero Hair Damage:\u003c\/strong\u003e Contains absolutely zero harsh developer chemicals, which means the formula coats the hair shaft externally without altering or breaking down the hair's natural internal bonds.\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eBespoke Shade Customisation: \u003c\/strong\u003eIt can be safely blended with other blues, greens, or pastels to create completely personalized custom gradients.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cspan class=\"yADgie\"\u003eClean \u0026amp; Ethical Profile:\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e\u003cspan class=\"yADgie\"\u003e 100% Vegan-friendly and cruelty-free (PETA registered). The formula is free from ammonia, peroxide, and paraphenylene-diamine (PPD).\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003cspan\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBefore Colouring\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan\u003eCarry out the manufacturer's recommended \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003epatch test and strand test\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e before full application.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eWear suitable protective gloves.\u003c\/li\u003e\n\u003cli\u003eProtect clothing, towels, skin and surrounding surfaces from staining.\u003c\/li\u003e\n\u003cli\u003eFor the strongest Neon Blue result, ensure the hair is sufficiently light and evenly pre-lightened.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eApplication\u003c\/span\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\u003cspan\u003eShampoo the hair and prepare it according to the instructions on the product.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eTowel dry where directed.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eApply \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eDirections Neon Blue\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e evenly using a tint brush or suitable applicator.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eThoroughly saturate the sections you want to colour.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDistribute the colour evenly from roots to ends where appropriate.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLeave to process for the time stated on the packaging.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRinse thoroughly until excess colour has been removed.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eStyle as desired.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cstrong\u003e\u003cspan\u003eDo not mix Directions hair colour with peroxide.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAlways follow the directions printed on your actual 88ml product.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eMaintaining Neon Blue Hair\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTo help preserve vivid blue colour:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eAvoid washing more often than necessary\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eUse cooler water where practical\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eChoose shampoo and conditioner formulated for coloured hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLimit excessive heat styling\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eProtect coloured hair from prolonged strong sunlight\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRefresh the colour when required\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eSemi-permanent colour naturally fades with repeated washing, and results vary significantly between hair types.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"ZLzG0d ncoeY E8xBUb\" role=\"heading\" aria-level=\"3\" data-animation-nesting=\"\" data-sfc-cp=\"\" data-wiz-attrbind=\"aria-level=oqydXb_3q\/fLk2Md\" data-sfc-root=\"c\" data-complete=\"true\" data-sae=\"\"\u003e\n\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eSafety Warnings \u0026amp; Precautions\u003c\/strong\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[[2,[null,null,null,null,null,null,null,null,null,null,null,null,[351768,null,0]],[],null,1]]--\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eFor external hair colouring use only. \u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eDo NOT dye eyelashes or eyebrows\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e. If the product comes into direct contact with the eyes, rinse immediately and thoroughly with clean, cool water.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eNot recommended or suitable for children under 14 years of age. Keep the tub securely capped and out of reach of young children.\u003c\/span\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e \u003cspan style=\"font-family: verdana, geneva; font-size: small;\"\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003cspan style=\"font-family: verdana, geneva; font-size: small;\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default Title","offer_id":51157550760200,"sku":"00F-2DB-C8D","price":15.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/3885\/0824\/files\/lariche_neon_blue_the_glamour_shop_1b9472de-a0b1-4ee6-b476-d3d9fcae36a2.jpg?v=1792531249","url":"https:\/\/vtqan6-jh.myshopify.com\/ar\/products\/la-riche-directions-neon-blue-hair-dye-88ml","provider":"THE GLAMOUR SHOP","version":"1.0","type":"link"}