{"title":"Semi-Permanent Hair Colour","description":null,"products":[{"product_id":"la-riche-directions-alpine-green-hair-dye-88ml","title":"La Riche Directions Alpine Green Semi-Permanent Hair Dye 88ml","description":"\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cspan\u003eTransform your hair with the rich, distinctive colour of \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eLa Riche Directions Alpine Green Hair Dye 88ml\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, a deep \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003esemi-permanent green hair colour\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e created for bold, alternative and expressive styles.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eInspired by deep evergreen and forest tones, \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eAlpine Green\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e delivers a strong, sophisticated green shade that works beautifully for full-head colour, green highlights, dip-dye, ombré, colour blocking and other creative hair looks.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePart of the iconic \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eDirections Hair Colour\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e collection, Alpine Green features a conditioning direct-dye formula designed to deposit rich colour while helping leave hair feeling soft, smooth and manageable.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor the most vivid and colour-accurate Alpine Green result, apply to \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ebleached, pre-lightened or light blonde hair\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e. As a deeper green shade, it may also provide a more subtle green tint or tonal effect on some medium blonde or light brown bases.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe final result will vary according to your starting hair colour, hair condition, porosity, previous treatments and level of pre-lightening.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDirections colours are fully intermixable, allowing creative colourists and confident home users to combine Alpine Green with compatible shades to produce personalised emerald, forest, teal, blue-green and other custom colours.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIdeal for anyone looking for an intense \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003esemi-permanent green hair dye\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e without committing to permanent colour.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eRich Deep Emerald Tone:\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e Delivers a highly pigmented, deep emerald forest green shade. It works best on pre-lightened or bleached hair (level 9–10 base) to achieve maximum saturation, but can add a rich green tint to unbleached light brown hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eConditioning Cream Formula:\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e Built into an emollient conditioning cream base that deeply hydrates and nourishes individual hair strands while depositing color, ensuring hair is left smooth, soft, and glossy.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eZero Structural Bond Alteration:\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e Contains absolutely zero harsh developer chemicals, which means the formula coats the hair shaft externally without altering or breaking down the hair's natural internal bonds.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eBespoke Shade Customisation:\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e It can be safely blended with other greens, blues, or pastels to create completely personalized custom color gradients.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eClean \u0026amp; Ethical Profile:\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e 100% Vegan-friendly and cruelty-free. The cream is completely formulated without ammonia, peroxide, and paraphenylene-diamine (PPD).\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"XSq4R KI3fJ\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-hveid=\"CAAIChAA\" data-complete=\"true\" data-processed=\"true\"\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/ul\u003e\n\u003cdiv class=\"yhAwj\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\" data-processed=\"true\" data-sfc-inited=\"2\"\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/div\u003e\n\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cspan\u003eBecause Alpine Green is a deeper shade, it can also create a more subtle green tint or tonal effect on some darker blonde or light brown hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAlways perform a strand test to preview the result.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBefore Colouring\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCarry out the recommended \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003epatch test and strand test\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e before full application.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWear suitable protective gloves.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eProtect clothing, towels, skin and surrounding surfaces from staining.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIf you want a particularly bright and vivid Alpine Green result, ensure the hair has been evenly pre-lightened to an appropriate level.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eApplication\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\u003cspan\u003eShampoo and prepare the hair according to the instructions on your product.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eTowel dry where directed.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWear protective gloves.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eApply \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eDirections Alpine Green\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e evenly using a tint brush.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eThoroughly saturate all sections you wish to colour.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDistribute evenly through the hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAllow the colour to process according to the instructions on the packaging.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRinse thoroughly until excess colour has been removed.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDry and style as desired.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eDo not mix Directions with peroxide or oxidising developer.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAlways follow the instructions printed on the actual 88ml product supplied.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMaintaining Alpine Green Hair\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTo help maintain your green hair colour:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eAvoid washing more frequently than necessary\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eUse cooler water where practical\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eChoose shampoo and conditioner suitable for colour-treated hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAvoid excessive clarifying shampoo\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLimit excessive heat styling\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eProtect colour-treated hair from prolonged strong sunlight\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRefresh the colour when required\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eDirections do not specify a fixed number of washes because colour longevity varies from person to person.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"ZLzG0d ncoeY E8xBUb\" role=\"heading\" aria-level=\"3\" data-animation-nesting=\"\" data-sfc-cp=\"\" data-wiz-attrbind=\"aria-level=hHA7p_2w\/fLk2Md\" data-sfc-root=\"c\" data-complete=\"true\" data-sae=\"\"\u003eSafety Warnings \u0026amp; Precautions:\u003c!--TgQPHd|||[[2,[null,null,null,null,null,null,null,null,null,null,null,null,[351768,null,0]],[],null,1]]--\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ZLzG0d ncoeY E8xBUb\" role=\"heading\" aria-level=\"3\" data-animation-nesting=\"\" data-sfc-cp=\"\" data-wiz-attrbind=\"aria-level=hHA7p_2w\/fLk2Md\" data-sfc-root=\"c\" data-complete=\"true\" data-sae=\"\"\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\" aria-owns=\"action-menu-parent-container\"\u003e For external hair colouring use only. \u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eDo NOT dye eyelashes or eyebrows\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e. If the product comes into direct contact with the eyes, rinse immediately and thoroughly with clean, cool water.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\" aria-owns=\"action-menu-parent-container\"\u003eNot recommended or suitable for children under 14 years of age. Keep the tub securely capped and out of reach of young children.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"yhAwj\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\" data-processed=\"true\" data-sfc-inited=\"2\"\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/div\u003e","brand":"La Riche Directions","offers":[{"title":"Default Title","offer_id":51157549842696,"sku":"2B3-817-51A","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/3885\/0824\/files\/LaRicheDirectionsAlpineGreenSemi-PermanentHairDye88ml-1.jpg?v=1792623837"},{"product_id":"la-riche-directions-dark-tulip-hair-dye-88ml","title":"La Riche Directions Dark Tulip Semi-Permanent Hair Dye 88ml","description":"\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cspan\u003eCreate a rich, dramatic colour transformation with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eLa Riche Directions Dark Tulip Hair Dye 88ml\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, a deep \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003esemi-permanent red-purple hair colour\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e combining luxurious wine-red, burgundy and violet tones.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eDark Tulip\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e is a darker twist on classic Tulip, delivering a sophisticated, intense shade with deep purple and red character. It is ideal for anyone looking for \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eburgundy hair, plum hair, wine-red hair, dark red hair or red-purple hair\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e without committing to permanent colour.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePart of the iconic \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eDirections Hair Colour\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e range, Dark Tulip is a direct semi-permanent colour with a conditioning cream base that deposits rich pigment while helping leave the hair feeling soft, smooth and manageable.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBecause Dark Tulip is a deeper shade, it may create visible colour on a wider variety of starting bases than many brighter fashion colours. For the \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003emost vivid, colour-accurate result\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, however, apply to bleached, pre-lightened or light blonde hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe final result will vary depending on your starting hair colour, level of pre-lightening, hair porosity, condition and previous colour treatments.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDirections colours are fully intermixable, allowing Dark Tulip to be combined with compatible reds, pinks and purples to create personalised burgundy, berry, plum, magenta and wine-inspired shades.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIdeal for creative colour enthusiasts, alternative styles and anyone wanting a rich \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003esemi-permanent burgundy hair dye\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e with striking red-violet depth.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"XSq4R KI3fJ NOp1Jf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-hveid=\"CAAIFxAA\" data-complete=\"true\" data-processed=\"true\"\u003e\n\u003cli\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eElegant Wine-Red Shade:\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e Delivers a deep, sophisticated wine-red tone enriched with pink and dark berry pigments. It performs with striking, true-to-swatch results on pre-lightened level 9–10 base blonde hair, and provides a subtle, classy burgundy shimmer on unbleached dark hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eConditioning Cream Emulsion:\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e Built into a soft, emollient conditioning cream base that intensely nourishes hair fibers from the first application, smoothing out rough cuticles to leave your hair bright, shiny, and frizz-free.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eZero Hair Damage:\u003c\/strong\u003e Formulated entirely without harsh developer chemicals, which means the formula coats the hair shaft externally without altering or breaking down the hair's natural internal bonds.\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eBespoke Shade Customisation:\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e It blends beautifully with other reds, purples, or clear diluters to design unique gothic or alternative shadow gradients\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eClean\u003c\/span\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cspan class=\"yADgie\"\u003e \u0026amp; Ethical Profile:\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e\u003cspan class=\"yADgie\"\u003e 100% Vegan-friendly and cruelty-free (PETA approved). The conditioning tint is completely free from ammonia, peroxide, and paraphenylene-diamine (PPD).\u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"font-family: verdana, geneva; font-size: small;\"\u003e\u003c\/span\u003e\u003cspan style=\"font-family: verdana, geneva; font-size: small;\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBefore Colouring\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan\u003eCarry out the manufacturer's recommended \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003epatch test and strand test\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e before full application.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eWear suitable protective gloves.\u003c\/li\u003e\n\u003cli\u003eProtect clothing, towels, skin and surrounding surfaces from staining.\u003c\/li\u003e\n\u003cli\u003eFor maximum colour intensity, ensure the hair is sufficiently light and evenly pre-lightened.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eApplication\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\u003cspan\u003eShampoo and prepare the hair according to the instructions supplied with the product.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eTowel dry where directed.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWear suitable gloves.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eApply \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eDirections Dark Tulip\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e evenly using a tint brush.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eThoroughly saturate the sections you want to colour.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDistribute the colour evenly through the hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLeave the colour to develop for the time stated on the original packaging.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRinse thoroughly until excess colour has been removed.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDry and style as desired.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eDo not mix Directions hair colour with peroxide or oxidising developer.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAlways follow the instructions printed on your actual 88ml product.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaintaining Dark Tulip Hair\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTo help maintain your burgundy-red colour:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eAvoid washing more frequently than necessary\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eUse cooler water where practical\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eChoose shampoo designed for colour-treated hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eUse conditioner suitable for coloured hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLimit harsh clarifying shampoos\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eReduce excessive heat styling\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eProtect coloured hair from prolonged strong sunlight\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRefresh the colour when required\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eSemi-permanent colour naturally fades with repeated washing.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDirections does not guarantee a specific number of washes because longevity varies depending on the individual hair and aftercare routine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"ZLzG0d ncoeY E8xBUb\" role=\"heading\" aria-level=\"3\" data-animation-nesting=\"\" data-sfc-cp=\"\" data-wiz-attrbind=\"aria-level=qc9DBb_41\/fLk2Md\" data-sfc-root=\"c\" data-complete=\"true\" data-sae=\"\"\u003eSafety Warnings \u0026amp; Precautions\u003c!--TgQPHd|||[[2,[null,null,null,null,null,null,null,null,null,null,null,null,[351768,null,0]],[],null,1]]--\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eFor external hair colouring use only. \u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eDo NOT dye eyelashes or eyebrows\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e. If direct eye contact occurs, do not rub; flush immediately and thoroughly with clean, cool water.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eNot recommended or suitable for children under 14 years of age. Keep the tub securely capped and out of reach of young children.\u003c\/span\u003e\u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default Title","offer_id":51157549973768,"sku":"A5F-702-1D9","price":5.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/3885\/0824\/files\/LaRicheDirectionsDarkTulipSemi-PermanentHairDye88ml-1.jpg?v=1792693675"},{"product_id":"la-riche-directions-denim-blue-hair-dye-88ml","title":"La Riche Directions Denim Blue Semi-Permanent Hair Dye 88ml","description":"\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cspan\u003eCreate a cool, contemporary colour transformation with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eLa Riche Directions Denim Blue Hair Dye 88ml\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, a distinctive \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003esemi-permanent blue hair colour\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e featuring subtle silvery-grey undertones.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eInspired by the cool appearance of classic denim, \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eDenim Blue\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e delivers a stylish mid-tone blue that is ideal for creative colour, alternative hairstyles, festival looks, blue highlights, colour blocking or a complete blue hair transformation.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePart of the iconic \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eDirections Hair Colour\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e range, this direct semi-permanent dye features a conditioning cream formula that deposits vivid colour while helping leave the hair feeling soft, smooth and manageable.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor the most vibrant and colour-accurate Denim Blue result, apply to \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ebleached, pre-lightened or very light blonde hair\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e. The final result will vary according to your starting shade, hair condition, porosity and previous colour treatments.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDirections colours can also be mixed with compatible shades from the range, allowing colourists and experienced home users to create personalised blue, steel-blue, grey-blue, purple-blue, turquoise and pastel-inspired shades.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAn excellent choice for anyone wanting a fashionable \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003esemi-permanent blue hair dye\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e without committing to permanent colour.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cspan\u003eOn darker untreated hair, Denim Blue may appear deeper, more muted or may provide only a subtle blue tint.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"XSq4R KI3fJ\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-hveid=\"CAAIFRAA\" data-complete=\"true\" data-processed=\"true\"\u003e\n\u003cli\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eSmoky Denim Finish:\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e Delivers a trendy, muted mid-tone blue with a silvery-grey undertone, replicating the look of classic denim jeans. It performs optimally on pre-lightened or bleached hair (level 9–10 base) for true-to-swatch color results.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eConditioning Cream Formula:\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e Built into an emollient cream base that deeply conditions and nourishes hair fibers from the first application, leaving the hair feeling smooth, soft, and glossy rather than stripped.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eNo Hair Damage:\u003c\/strong\u003e Contains absolutely zero chemical developers, lifting agents, or harsh irritants, meaning the formula coats the hair shaft externally without compromising its internal bond integrity.\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eIntermixable Versatility: \u003c\/strong\u003eIt can be combined with pastels or other blues\/greens to customize smoke and shadow gradients.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eClean \u0026amp; Ethical Profile:\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e 100% Vegan-friendly and cruelty-free. The cream is completely formulated without ammonia, peroxide, and paraphenylene-diamine (PPD).\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003cspan\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCool Denim Blue Colour\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDirections describes Denim Blue as a \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003emid-tone blue with a silvery-grey tone\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, inspired by the appearance of classic denim jeans.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIt is a useful alternative to brighter electric blues for customers wanting a cooler, more understated fashion shade.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eConditioning Formula\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDirections hair colours use a conditioning base designed to deposit colour while helping leave hair feeling soft, smooth and manageable.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eNo Developer Required\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eDenim Blue is a direct semi-permanent colour.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eIt should \u003cstrong style=\"font-size: 0.875rem;\"\u003e\u003cspan\u003enot be mixed with peroxide or oxidising developer\u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e \u003cspan\u003eCarry out the manufacturer's recommended \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003epatch test and strand test\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e before full application.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eWear suitable protective gloves.\u003c\/li\u003e\n\u003cli\u003eProtect clothing, towels, skin and surrounding surfaces from staining.\u003c\/li\u003e\n\u003cli\u003eFor the clearest Denim Blue result, ensure the hair is sufficiently light and evenly pre-lightened.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eApplication\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\u003cspan\u003eShampoo the hair and prepare it according to the instructions supplied with the product.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eTowel dry where directed.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eApply \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eDirections Denim Blue\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e evenly using a tint brush.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eThoroughly saturate all sections you wish to colour.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWork the colour evenly through the hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLeave to process for the time stated on your packaging.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRinse thoroughly until excess colour has been removed.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDry and style as desired.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eDo not mix Directions hair colour with peroxide.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAlways follow the application instructions printed on your actual 88ml product.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaintaining Denim Blue Hair\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTo help maintain the colour:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eAvoid unnecessary frequent shampooing\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eUse cooler water where practical\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eChoose shampoo and conditioner for colour-treated hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLimit excessive heat styling\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eProtect coloured hair from prolonged strong sunlight\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAvoid harsh clarifying shampoos unless trying to fade the colour\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRefresh the shade when required\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eDirections do not specify a fixed colour longevity because fading varies according to hair type, condition and maintenance.\u003c\/span\u003e\u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default Title","offer_id":51157550006536,"sku":"D78-18F-CB8","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/3885\/0824\/files\/LaRicheDirectionsDenimBlueSemi-PermanentHairDye88ml-1.jpg?v=1792609005"},{"product_id":"la-riche-directions-lavender-hair-dye-88ml","title":"La Riche Directions Lavender Semi-Permanent Hair Dye 88ml","description":"\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cspan\u003eRefresh your look with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eLa Riche Directions Lavender Hair Dye 88ml\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, a semi-permanent hair colour featuring a delicate blend of pink and purple tones. Create a soft lavender finish that brings a playful touch to your everyday style.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe conditioning formula helps leave hair feeling soft and silky while colouring. Vegan-friendly and cruelty-free, Directions Lavender can also be mixed with other Directions colours to personalise your shade.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor the clearest colour result, apply to pre-lightened hair. Your starting shade, hair condition and porosity will affect the finished colour and how gradually it fades.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"XSq4R KI3fJ\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-hveid=\"CAAIFhAA\" data-complete=\"true\" data-processed=\"true\"\u003e\n\u003cli\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eCool Pastel Tonal Balance:\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e Delivers a soft, calming pastel lilac\/lavender shade achieved via an effortless blend of pink and purple tones. To develop true-to-swatch pigment intensity, it must be applied to an even, pre-lightened level 10 platinum blonde base.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eConditioning Cream Emulsion:\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e Formulated into an emollient conditioning cream base that intensely nourishes hair fibers during pigment deposition. It smooths out cuticles to leave the hair feeling silky, bright, and frizz-free.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eZero Structural Lift or Damage:\u003c\/strong\u003e Formulated entirely without oxidizing developers. The pigment particles coat the hair shaft externally without altering or breaking down the hair's natural internal bonds.\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eBespoke Shade Compatibility:\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e It is widely combined with other blues, pinks, or clear mixers to customize silver-lilac or smoky pastel tones.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eClean \u0026amp; Ethical Profile:\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e 100% Vegan-friendly and cruelty-free (PETA approved). The conditioning tint is completely free from ammonia, peroxide, and paraphenylene-diamine (PPD).\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003cspan\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eLavender shade:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Soft pink-purple tones.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eSemi-permanent colour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Fades gradually; longevity varies.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eConditioning formula:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Helps keep hair feeling soft.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e\u003cspan\u003eVegan-friendly and cruelty-free.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eMixable shades:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Blend with other Directions colours.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003e88ml pot:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e For your next lavender colour refresh.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eHow to Use\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\u003cspan\u003eRead the instructions supplied with your pot and complete the recommended skin patch and strand tests.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eShampoo your hair, skip conditioner and towel-dry.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWear protective gloves and protect clothing and surrounding surfaces.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSection your hair and apply evenly using a tint brush.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLeave for the time specified on the packaging; Directions’ general guidance is usually 15–30 minutes.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRinse thoroughly with warm water, keeping the rinse away from your face.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eCare and Precautions\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDo not mix with peroxide or use on eyebrows or eyelashes. Avoid eye contact; rinse immediately with clean water if contact occurs. Colour may stain skin, fabrics and surfaces. Always follow the instructions on your product.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"ZLzG0d ncoeY E8xBUb\" role=\"heading\" aria-level=\"3\" data-animation-nesting=\"\" data-sfc-cp=\"\" data-wiz-attrbind=\"aria-level=xZT40_3z\/fLk2Md\" data-sfc-root=\"c\" data-complete=\"true\" data-sae=\"\"\u003e\n\u003cstrong\u003eSafety Warnings \u0026amp; Precautions\u003c\/strong\u003e\u003c!--TgQPHd|||[[2,[null,null,null,null,null,null,null,null,null,null,null,null,[351768,null,0]],null,null,1]]--\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cspan\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eFor external hair colouring use only. \u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eDo NOT use to dye eyelashes or eyebrows\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e. If direct eye contact occurs, flush immediately and thoroughly with clean, cool water.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eNot recommended or suitable for children under 14 years of age. Keep the tub securely capped and out of reach of young children.\u003c\/span\u003e\u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default Title","offer_id":51157550629128,"sku":"060-E51-823","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/3885\/0824\/files\/LaRicheDirectionsLavenderSemi-PermanentHairDye88ml-1.jpg?v=1792627960"},{"product_id":"la-riche-directions-neon-blue-hair-dye-88ml","title":"La Riche Directions Neon Blue Semi-Permanent Hair Dye 88ml","description":"\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cspan\u003eTurn up the colour with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eLa Riche Directions Neon Blue Hair Dye 88ml\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, a bold \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003esemi-permanent blue hair colour\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e created for vivid, alternative and expressive hairstyles.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eNeon Blue\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e delivers an intense electric-blue result with cool-toned depth, making it ideal for anyone looking to create statement blue hair, festival styles, alternative looks, colourful highlights or a complete hair transformation.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePart of the iconic \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eDirections Hair Colour\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e collection, this direct dye uses a creamy conditioning formula that deposits vivid pigment without requiring an oxidising developer.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor the brightest, most vibrant Neon Blue result, apply to \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ebleached, pre-lightened or very light blonde hair\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e. Final colour will vary depending on your starting shade, hair condition, porosity and previous colour treatments.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"XSq4R KI3fJ NOp1Jf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-hveid=\"CAAIFBAA\" data-complete=\"true\" data-processed=\"true\"\u003e\n\u003cli\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eVibrant Electric Shade:\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e Delivers an electrifying, rich neon blue tone with subtle purplish undertones. It provides the most intense, true-to-swatch results when applied to pre-lightened or bleached hair (level 9–10 base).\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eNourishing Cream Base:\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e Formulated as a thick, conditioning emollient cream tint that heavily conditions individual hair strands while depositing color, ensuring hair is left silky, smooth, and frizz-free.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eZero Hair Damage:\u003c\/strong\u003e Contains absolutely zero harsh developer chemicals, which means the formula coats the hair shaft externally without altering or breaking down the hair's natural internal bonds.\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eBespoke Shade Customisation: \u003c\/strong\u003eIt can be safely blended with other blues, greens, or pastels to create completely personalized custom gradients.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cspan class=\"yADgie\"\u003eClean \u0026amp; Ethical Profile:\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e\u003cspan class=\"yADgie\"\u003e 100% Vegan-friendly and cruelty-free (PETA registered). The formula is free from ammonia, peroxide, and paraphenylene-diamine (PPD).\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003cspan\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBefore Colouring\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan\u003eCarry out the manufacturer's recommended \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003epatch test and strand test\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e before full application.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eWear suitable protective gloves.\u003c\/li\u003e\n\u003cli\u003eProtect clothing, towels, skin and surrounding surfaces from staining.\u003c\/li\u003e\n\u003cli\u003eFor the strongest Neon Blue result, ensure the hair is sufficiently light and evenly pre-lightened.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eApplication\u003c\/span\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\u003cspan\u003eShampoo the hair and prepare it according to the instructions on the product.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eTowel dry where directed.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eApply \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eDirections Neon Blue\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e evenly using a tint brush or suitable applicator.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eThoroughly saturate the sections you want to colour.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDistribute the colour evenly from roots to ends where appropriate.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLeave to process for the time stated on the packaging.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRinse thoroughly until excess colour has been removed.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eStyle as desired.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cstrong\u003e\u003cspan\u003eDo not mix Directions hair colour with peroxide.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAlways follow the directions printed on your actual 88ml product.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eMaintaining Neon Blue Hair\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTo help preserve vivid blue colour:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eAvoid washing more often than necessary\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eUse cooler water where practical\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eChoose shampoo and conditioner formulated for coloured hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLimit excessive heat styling\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eProtect coloured hair from prolonged strong sunlight\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRefresh the colour when required\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eSemi-permanent colour naturally fades with repeated washing, and results vary significantly between hair types.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"ZLzG0d ncoeY E8xBUb\" role=\"heading\" aria-level=\"3\" data-animation-nesting=\"\" data-sfc-cp=\"\" data-wiz-attrbind=\"aria-level=oqydXb_3q\/fLk2Md\" data-sfc-root=\"c\" data-complete=\"true\" data-sae=\"\"\u003e\n\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eSafety Warnings \u0026amp; Precautions\u003c\/strong\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[[2,[null,null,null,null,null,null,null,null,null,null,null,null,[351768,null,0]],[],null,1]]--\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eFor external hair colouring use only. \u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eDo NOT dye eyelashes or eyebrows\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e. If the product comes into direct contact with the eyes, rinse immediately and thoroughly with clean, cool water.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eNot recommended or suitable for children under 14 years of age. Keep the tub securely capped and out of reach of young children.\u003c\/span\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e \u003cspan style=\"font-family: verdana, geneva; font-size: small;\"\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003cspan style=\"font-family: verdana, geneva; font-size: small;\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default Title","offer_id":51157550760200,"sku":"00F-2DB-C8D","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/3885\/0824\/files\/lariche_neon_blue_the_glamour_shop_1b9472de-a0b1-4ee6-b476-d3d9fcae36a2.jpg?v=1792531249"},{"product_id":"la-riche-directions-pastel-pink-hair-dye-88ml","title":"La Riche Directions Colour Hair Dye 88ml - Pastel Pink","description":"\u003cp\u003e\u003c!--StartFragment --\u003e\u003c\/p\u003e\n\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cspan\u003eCreate soft, delicate pink hair with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eLa Riche Directions Pastel Pink Hair Dye 88ml\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, a semi-permanent hair colour designed for subtle pastel looks, creative colour transformations and alternative hairstyles.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003ePastel Pink\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e delivers a light, soft pink tone that works best on \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003every light blonde, bleached or pre-lightened hair\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e. The lighter the starting base, the clearer and more noticeable the pastel pink result is likely to appear.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePart of the iconic \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eDirections Hair Colour\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e range, this conditioning semi-permanent colour deposits pigment while helping leave the hair feeling soft and manageable.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePerfect for full-head pastel colour, pink highlights, dip-dye effects, ombré styles, colour blocking and creative festival looks, Directions Pastel Pink offers a temporary alternative to permanent hair colour.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDirections shades can also be mixed with compatible colours from the range, allowing creative users and professional colourists to customise unique shades and tonal effects.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"XSq4R KI3fJ NOp1Jf\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-hveid=\"CAAIEhAA\" data-complete=\"true\" data-processed=\"true\"\u003e\n\u003cli\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003eSubtle Candyfloss Tint:\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e Delivers a soft, highly on-trend pastel pink shade. To achieve the clean, true-to-swatch candyfloss pigment, it must be applied strictly to level 10 bleached or pre-lightened white hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003eNourishing Conditioning Matrix:\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e Formulated as a thick, conditioning cream base that hydrates and softens individual hair cuticles from the first application, keeping the hair smooth, shiny, and frizz-free.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003eNo Long-Term Commitment:\u003c\/strong\u003e Coats the hair shaft externally without penetrating or breaking down internal chemical bonds. The pastel tone fades gracefully out over approximately 6 to 8 washes.\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003eIntermixable Versatility:\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e Fully mixable with all other tones across the Directions range, allowing you to customize your own unique hues or dilute stronger pinks into soft pastels.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003e\u003cspan class=\"yADgie\"\u003eClean \u0026amp; Clean Formulation Profile:\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e\u003cspan class=\"yADgie\"\u003e 100% Vegan-friendly and cruelty-free. Completely free from PPD, ammonia, peroxide, and animal byproducts.\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003cspan\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"pf0\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e\u003cspan class=\"cf1\"\u003eKey Features\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"pf1\"\u003e\u003cspan class=\"cf1\"\u003ePastel Pink shade – soft, delicate color for a trendy, playful style\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"pf1\"\u003e\n\u003cspan class=\"cf0\"\u003e1\u003c\/span\u003e\u003cspan class=\"cf1\"\u003e00% Vegan \u0026amp; Cruelty-Free – no animal testing\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"pf1\"\u003e\n\u003cspan class=\"cf0\"\u003eGentle semi-permanent formula \u003c\/span\u003e\u003cspan class=\"cf1\"\u003e– ammonia-free, peroxide-free\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"pf1\"\u003e\u003cspan class=\"cf0\"\u003ePerfect for bleached or pre-lightened hair for maximum effect\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"pf1\"\u003e\n\u003cspan class=\"cf0\"\u003e88ml resealable tub \u003c\/span\u003e\u003cspan class=\"cf1\"\u003e– multiple applications per container\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"pf1\"\u003e\n\u003cspan class=\"cf0\"\u003eFade-out dye \u003c\/span\u003e\u003cspan class=\"cf1\"\u003e– color gradually washes out, allowing easy restyling\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"pf0\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e\u003cspan class=\"cf1\"\u003eHow to Use\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli class=\"pf2\"\u003e\u003cspan class=\"cf1\"\u003eShampoo hair thoroughly and towel dry (avoid conditioner).\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"pf2\"\u003e\u003cspan class=\"cf1\"\u003eApply the Pastel Pink dye evenly using a tint brush or gloved hands.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"pf2\"\u003e\u003cspan class=\"cf1\"\u003eLeave on for 15–30 minutes, depending on desired intensity.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"pf2\"\u003e\u003cspan class=\"cf1\"\u003eRinse thoroughly with cool water until the water runs clear.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"pf2\"\u003e\u003cspan class=\"cf1\"\u003eStyle and enjoy your fresh pastel look!\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eColour Mixing\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eDirections colours are designed to be intermixable.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong style=\"font-size: 0.875rem;\"\u003e\u003cspan\u003ePastel Pink\u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e may be combined with compatible Directions colours to create customised pink, peach, lilac or other creative tones.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eAlways strand-test a custom mixture before applying it throughout the hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"pf0\"\u003e\u003cspan class=\"cf2\"\u003e💡\u003c\/span\u003e\u003cspan class=\"cf0\"\u003e Pro Tip: For best results, apply to pre-lightened or bleached hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ZLzG0d ncoeY E8xBUb\" role=\"heading\" aria-level=\"3\" data-wiz-attrbind=\"aria-level=Lk9vod_3x\/fLk2Md\" data-sfc-root=\"ep\" data-complete=\"true\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eSafety Warnings \u0026amp; Precautions\u003c\/strong\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[[2,[null,null,null,null,null,null,null,null,null,null,null,null,[351768,null,0]],null,null,1]]--\u003e\u003c\/p\u003e\n\u003cp class=\"pf0\"\u003e\u003cspan class=\"cf0\"\u003e\u003cspan\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003eOcular Restraints:\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e For external hair coloring use only. \u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003eDo NOT dye eyelashes or eyebrows\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e. If the cream comes into contact with the eyes, flush immediately and thoroughly with clean, cool water.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003cspan\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003eSkin Patch Testing:\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e Even though it is formulated without PPD developers, the formula contains active basic dyes. Always perform a localized 48-hour patch skin test behind the ear or inner elbow to rule out chemical sensitivities before full application.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003cspan\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003eMixing Prohibitions:\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e \u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003eDo not mix Directions hair dye with Peroxide\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e or chemical developers. Avoid applying over heavy leave-in conditioners or oils, as these create a barrier that blocks optimal pigment attachment.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003cspan\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003ePorosity \u0026amp; Staining Notice:\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e While lighter than neon tones, pastel pigments can still stain porous surfaces, skin, clothing, and towels. Use protective gloves and a tint brush during application, and safeguard surrounding areas.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003cspan\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003eAge Suitability:\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e Not suitable or recommended for children under 14 years of age. Keep out of reach of infants.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"XSq4R KI3fJ\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-hveid=\"CAAIIBAA\" data-complete=\"true\" data-processed=\"true\"\u003e\u003c\/ul\u003e\n\u003cp\u003e\u003c!--EndFragment --\u003e\u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default Title","offer_id":51157550825736,"sku":"44A-309-84F","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/3885\/0824\/files\/La_Riche_Directions_Colour_Hair_Dye_88ml_Pastel_Pink_-1.jpg?v=1792446279"},{"product_id":"la-riche-directions-flamingo-pink-hair-dye-88ml","title":"La Riche Directions Colour Hair Dye 88ml (Pink Flamingo)","description":"\u003cp\u003e\u003c!--StartFragment --\u003e\u003c\/p\u003e\n\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cspan\u003eMake a statement with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eLa Riche Directions Flamingo Pink Hair Dye 88ml\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, a vibrant \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003esemi-permanent pink hair colour\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e designed for bold, creative and expressive looks.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eFlamingo Pink\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e delivers a bright, eye-catching pink shade that is ideal for anyone wanting vivid colour, alternative hair, festival-inspired styles or a complete colour transformation.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePart of the iconic \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eDirections Hair Colour\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e range, this semi-permanent dye uses a conditioning formula that helps leave the hair feeling soft and manageable while depositing intense colour.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor the brightest and most vivid Flamingo Pink result, apply to \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003epre-lightened or bleached hair\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e. Results will vary depending on your starting hair colour, hair condition, porosity and previous colour treatments.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDirections colours can also be mixed with other shades from the range, giving creative colourists the freedom to customise their own pinks, reds, purples and pastel-inspired tones.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIdeal for professional colourists and confident home users looking for vibrant \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003epink semi-permanent hair dye\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e without committing to permanent colour.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"XSq4R KI3fJ\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-hveid=\"CAAIFBAA\" data-complete=\"true\" data-processed=\"true\"\u003e\n\u003cli\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003eHigh-Impact Vibrant Pigment:\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e Delivers an electric, bold flamingo pink fashion shade. It works optimally on pre-lightened or bleached hair (level 9–10 recommended) to achieve full, true-to-swatch saturation.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003cspan\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003eNourishing Conditioning Cream Base:\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e Formulated as an emollient cream tint that heavily deep-conditions individual hair strands while depositing color, leaving the hair feeling smooth, soft, and glossy rather than stripped.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003eZero Structural Lift or Damage:\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e Contains absolutely zero chemical developers, which means the formula coats the hair shaft externally without altering or breaking down the internal hair bond matrix.\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003cspan\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003eIntermixable Versatility:\u003c\/strong\u003e The tint is fully intermixable with all other 36+ shades in the \u003c\/span\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003eIt can be blended with pastels, reds, or purples to create completely personalized customized pink tones.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003eClean \u0026amp; Ethical Formulation Profile:\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e 100% Vegan-friendly and cruelty-free. The cream is completely free from ammonia, peroxide, and paraphenylene-diamine (PPD).\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"pf0\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e\u003cspan class=\"cf0\"\u003eFeatures\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"pf1\"\u003e\n\u003cspan class=\"cf0\"\u003eVibrant Pink Flamingo Shade \u003c\/span\u003e\u003cspan class=\"cf1\"\u003e– Bright, bold semi-permanent color for standout hair.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"pf1\"\u003e\n\u003cspan class=\"cf0\"\u003eVegan \u0026amp; Cruelty-Free \u003c\/span\u003e\u003cspan class=\"cf1\"\u003e– Ethical hair dye with no animal testing.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"pf1\"\u003e\n\u003cspan class=\"cf0\"\u003eConditioning Formula \u003c\/span\u003e\u003cspan class=\"cf1\"\u003e– Free from ammonia, peroxide, and harsh chemicals.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"pf1\"\u003e\n\u003cspan class=\"cf0\"\u003eEasy to Apply \u003c\/span\u003e\u003cspan class=\"cf1\"\u003e– Ready-to-use cream dye, no mixing required.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"pf1\"\u003e\n\u003cspan class=\"cf0\"\u003eLong-Lasting Color \u003c\/span\u003e\u003cspan class=\"cf1\"\u003e– Intense pigments with fade-resistant results.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"pf1\"\u003e\n\u003cspan class=\"cf0\"\u003eVersatile Use \u003c\/span\u003e\u003cspan class=\"cf1\"\u003e– Suitable for streaks, highlights, full-head color, or creative dye techniques.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eColour Mixing\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\u003cspan\u003eDirections colours are designed to be intermixable.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong style=\"font-size: 0.875rem;\"\u003e\u003cspan\u003eFlamingo Pink\u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e can be blended with other compatible Directions shades to create customised pink, red, purple or pastel-inspired colours.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eAlways strand-test custom colour mixtures before applying to the full head.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eWhy Choose Directions Hair Colour?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDirections has specialised in vibrant semi-permanent hair colour for decades and is well known within creative, alternative and professional hair-colour communities.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe range offers a broad selection of vivid shades designed for mixing, experimenting and creating individual colour combinations.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"pf0\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e\u003cspan class=\"cf1\"\u003eHow to Use\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli class=\"pf2\"\u003e\u003cspan class=\"cf1\"\u003ePre-lighten hair for best results, especially if you want a bright, vibrant pink.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"pf2\"\u003e\u003cspan class=\"cf1\"\u003eShampoo and towel dry hair before application (do not condition).\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"pf2\"\u003e\u003cspan class=\"cf1\"\u003eApply dye evenly using a tint brush or comb, making sure all strands are covered.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"pf2\"\u003e\u003cspan class=\"cf1\"\u003eLeave for 15–30 minutes, depending on desired intensity.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"pf2\"\u003e\u003cspan class=\"cf1\"\u003eRinse thoroughly with warm water until it runs clear (do not shampoo).\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp class=\"pf0\"\u003e\u003cspan class=\"cf1\"\u003eStyle as usual and enjoy your bold Pink Flamingo shade!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ZLzG0d ncoeY E8xBUb\" role=\"heading\" aria-level=\"3\" data-wiz-attrbind=\"aria-level=wFZUUe_46\/fLk2Md\" data-sfc-root=\"ep\" data-complete=\"true\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eSafety Warnings \u0026amp; Precautions\u003c\/strong\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[[2,[null,null,null,null,null,null,null,null,null,null,null,null,[351768,null,0]],null,null,1]]--\u003e\u003c\/p\u003e\n\u003cp class=\"pf0\"\u003e\u003cspan class=\"cf1\"\u003e\u003cspan\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003e\u003cspan class=\"yADgie\"\u003eOcular Restraints:\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e\u003cspan class=\"yADgie\"\u003e For external hair coloring use only. \u003c\/span\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003e\u003cspan class=\"yADgie\"\u003eDo NOT dye eyelashes or eyebrows\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e\u003cspan class=\"yADgie\"\u003e. If the product comes into direct contact with the eyes, rinse immediately and thoroughly with clean water.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003cspan\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003e\u003cspan class=\"yADgie\"\u003eAllergen \u0026amp; Skin Testing:\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e\u003cspan class=\"yADgie\"\u003e While free from standard PPD developers, the formulation relies on active basic dyes. Always conduct a localized 48-hour patch skin test behind the ear or inner elbow before full head application to verify no underlying chemical sensitivities exist.\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003cspan\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003e\u003cspan class=\"yADgie\"\u003eMixing Prohibitions:\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e\u003cspan class=\"yADgie\"\u003e \u003c\/span\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003e\u003cspan class=\"yADgie\"\u003eDo not mix Directions hair dye with Peroxide\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e\u003cspan class=\"yADgie\"\u003e or oxidizing developer creams. Additionally, do not blend the raw tint directly with shampoos that contain heavy conditioning agents, as this can create a barrier against optimal pigment bonding.\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003cspan\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003e\u003cspan class=\"yADgie\"\u003ePorosity \u0026amp; Staining Notice:\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e\u003cspan class=\"yADgie\"\u003e Semi-permanent fashion pigments are highly concentrated and can heavily stain skin, hands, towels, clothing, and bathroom porcelain surfaces. Always apply using suitable protective salon gloves and a tint brush, and wear protective clothing.\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003cspan\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003e\u003cspan class=\"yADgie\"\u003eAge Limitation:\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e\u003cspan class=\"yADgie\"\u003e Not recommended or suitable for children under 14 years of age. Keep out of reach of young children.\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"XSq4R KI3fJ NOp1Jf\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-hveid=\"CAAIJBAA\" data-complete=\"true\" data-processed=\"true\"\u003e\u003c\/ul\u003e\n\u003cp\u003e\u003c!--EndFragment --\u003e\u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default Title","offer_id":51157564981512,"sku":"79B-8BD-A3A","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/3885\/0824\/files\/LaRicheDirectionsColourHairDye88ml_PinkFlamingo_-1.jpg?v=1792438800"},{"product_id":"la-riche-directions-rose-red-hair-dye-88ml","title":"La Riche Directions Rose Red Semi-Permanent Hair Dye 88ml","description":"\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cspan\u003eTransform your hair with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eLa Riche Directions Rose Red Hair Dye 88ml\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, a rich \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003esemi-permanent red-pink hair colour\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e created for bold, expressive and creative looks.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eRose Red\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e combines deep red tones with vibrant magenta-pink character, producing an intense fashion shade that is ideal for statement hair, alternative styles, festival looks and creative colour transformations.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePart of the iconic \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eDirections Hair Colour\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e collection, this direct semi-permanent dye uses a conditioning cream formula that deposits vivid pigment while helping leave the hair feeling soft and manageable.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor the brightest and most intense Rose Red result, apply to \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ebleached, pre-lightened or very light blonde hair\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e. The final shade will vary according to your starting colour, hair condition, porosity and previous colour treatments.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDirections colours are also designed to be mixed with compatible shades from the range, giving professional colourists and creative home users the freedom to develop personalised reds, pinks, magentas, purples and pastel-inspired tones.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAn excellent choice for anyone looking for a vibrant \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003esemi-permanent red hair dye\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e without committing to permanent colour.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cspan\u003eOn darker untreated hair, Rose Red may appear deeper, subtler or significantly less vibrant.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"XSq4R KI3fJ NOp1Jf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-hveid=\"CAAIEhAA\" data-complete=\"true\" data-processed=\"true\"\u003e\n\u003cli\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eVibrant Deep Magenta Tone:\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e Delivers a lustrous, highly saturated deep red-pink finish. It provides the most intense, true-to-swatch results when applied to pre-lightened or bleached hair (level 9–10 base).\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eConditioning Cream Matrix:\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e Formulated as a thick, emollient conditioning cream that nourishes hair fibers from the first application, leaving strands feeling bright, smooth, and frizz-free.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eZero Structural Lift or Damage:\u003c\/strong\u003e Contains absolutely zero harsh developer chemicals. It deposits pigment purely onto the outside of the hair shaft without breaking down or altering internal structural hair bonds.\u003c\/li\u003e\n\u003cli\u003eC\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eustomisable Tonal Versatility:\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e It can be combined with pastels, deep reds, or purples to create completely personalised custom color gradients.\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cspan class=\"yADgie\"\u003eClean \u0026amp; Ethical Profile:\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e\u003cspan class=\"yADgie\"\u003e 100% Vegan-friendly and cruelty-free. The cream is completely free from ammonia, peroxide, and paraphenylene-diamine (PPD).\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003cspan\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHigh-Impact Colour\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eDirections Rose Red is a highly pigmented fashion shade designed to create a striking red-magenta result.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eFor stronger and more accurate colour, the starting hair should be sufficiently light.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eConditioning Formula\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDirections colours use a conditioning cream base designed to deposit colour while helping maintain softness and manageability.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNo Developer Required\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eRose Red is a direct semi-permanent colour.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eIt should \u003cstrong style=\"font-size: 0.875rem;\"\u003e\u003cspan\u003enot be mixed with peroxide or oxidising developer\u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eColour Mixing\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eDirections colours are intermixable.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong style=\"font-size: 0.875rem;\"\u003e\u003cspan\u003eRose Red\u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e can be combined with compatible shades to create personalised:\u003c\/span\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eReds\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDeep reds\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMagentas\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePinks\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePurples\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBurgundy-inspired tones\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePastel variations\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul data-spread=\"false\"\u003e\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eAlways perform a strand test before applying a custom mixture throughout the hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBefore Colouring\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan\u003eAlways carry out the manufacturer's recommended \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003epatch test and strand test\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e before full application.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eWear suitable protective gloves.\u003c\/li\u003e\n\u003cli\u003eProtect clothing, towels, skin and surrounding surfaces from staining.\u003c\/li\u003e\n\u003cli\u003eFor the brightest Rose Red result, ensure the hair is light enough and evenly pre-lightened.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eApplication\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\u003cspan\u003eShampoo the hair and prepare it according to the instructions supplied with the product.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eTowel dry the hair where directed.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eApply \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eDirections Rose Red\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e evenly using gloves and a tint brush.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMake sure the required hair is thoroughly saturated.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLeave the colour to process for the time stated on your product packaging.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRinse thoroughly until excess colour has been removed.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eStyle as desired.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eDo not mix Directions hair colour with peroxide.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAlways follow the directions printed on your actual 88ml product.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaintaining Rose Red Hair\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTo help preserve vivid colour:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eAvoid unnecessary frequent shampooing\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWash with cooler water where practical\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eUse shampoo and conditioner designed for coloured hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLimit excessive heat styling\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eProtect colour-treated hair from prolonged strong sunlight\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRefresh the colour when required\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eSemi-permanent colour naturally fades with washing, and Directions does not guarantee a specific number of washes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy Choose Directions Hair Colour?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDirections has specialised in vivid semi-permanent hair colour for decades and is widely recognised within professional, creative and alternative hair-colour communities.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe range offers an extensive selection of vivid shades designed for individual use, colour mixing and creative experimentation.\u003c\/span\u003e\u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default Title","offer_id":51157579399432,"sku":"A4A-AE9-8F0","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/3885\/0824\/files\/LaRicheDirectionsColourHairDye88ml_RoseRed_-1_9d8ddd57-8784-4be4-bbd7-92b6a3d08a27.jpg?v=1792502658"},{"product_id":"la-riche-directions-spring-green-hair-dye-88ml","title":"La Riche Directions Spring Green Semi-Permanent Hair Dye 88ml","description":"\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cspan\u003eCreate bold, fresh green hair with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eLa Riche Directions Spring Green Hair Dye 88ml\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, a vibrant semi-permanent hair colour designed for creative, alternative and statement hairstyles.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eSpring Green\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e delivers a bright, lively green shade that works especially well on \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ebleached, pre-lightened or very light blonde hair\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e. The lighter and more even the starting base, the brighter and more noticeable the finished green result is likely to appear.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePart of the iconic \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eDirections Hair Colour\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e range, this conditioning direct-dye formula deposits vivid colour while helping leave the hair feeling soft and manageable.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIdeal for full-head colour, green highlights, colour blocking, dip-dye effects, ombré styles, festival hair and alternative looks, Directions Spring Green allows you to achieve a distinctive temporary colour without committing to permanent dye.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDirections colours can also be mixed with compatible shades from the range, giving creative colourists the freedom to customise green, turquoise, lime and other unique colour combinations.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"XSq4R KI3fJ NOp1Jf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-hveid=\"CAAIERAA\" data-complete=\"true\" data-processed=\"true\"\u003e\n\u003cli\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eVibrant Grassy Shade:\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e Delivers a lively, high-impact grassy tone that injects energetic, standout colour into your look. It works best on pre-lightened or bleached hair (level 9–10) to reach full neon-leaning saturation.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eNourishing Cream Base:\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e Formulated as a thick, conditioning emollient cream tint that heavily conditions individual hair strands while depositing pigments, ensuring hair is left smooth, soft, and shiny.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eZero Structural Bond Alteration:\u003c\/strong\u003e Contains absolutely zero chemical developers, which means the formula coats the hair shaft externally without altering or breaking down the hair's natural internal bond matrix.\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eIt is frequently mixed with shades like Fluorescent Green or pastels to craft completely personalised custom gradients.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cspan class=\"yADgie\"\u003eClean \u0026amp; Ethical Profile:\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e\u003cspan class=\"yADgie\"\u003e 100% Vegan-friendly and cruelty-free (PETA registered). The formula is free from ammonia, peroxide, and paraphenylene-diamine (PPD).\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003cspan\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBefore Colouring\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cspan\u003eAlways perform the manufacturer's recommended \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003epatch test and strand test\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e before full application.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eWear protective gloves.\u003c\/li\u003e\n\u003cli\u003eProtect clothing, towels, skin and surrounding surfaces from staining.\u003c\/li\u003e\n\u003cli\u003eFor the most vivid Spring Green result, ensure the hair is sufficiently and evenly pre-lightened before colouring.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eApplication\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\u003cspan\u003eWash and prepare the hair according to the manufacturer's instructions.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eTowel dry where directed.\u003c\/li\u003e\n\u003cli\u003eApply \u003cstrong style=\"font-size: 0.875rem;\"\u003e\u003cspan\u003eDirections Spring Green\u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e evenly to the required sections using gloves and a tint brush where appropriate.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eMake sure the hair is thoroughly saturated for an even result.\u003c\/li\u003e\n\u003cli\u003eLeave the colour on for the processing time specified on your product packaging.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with cool water until excess colour has been removed.\u003c\/li\u003e\n\u003cli\u003eDo not mix Directions semi-permanent colour with peroxide.\u003c\/li\u003e\n\u003cli\u003eAlways follow the instructions printed on your 88ml tub.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eMaintaining Spring Green Hair\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTo help maintain vivid green colour:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eReduce unnecessary shampooing\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWash with cooler water\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eUse colour-care shampoo and conditioner\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLimit excessive heat styling\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eProtect colour-treated hair from prolonged sun exposure\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRefresh the colour when required\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eSemi-permanent colour gradually fades with washing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eColour Mixing\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDirections colours are designed to be intermixable.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eSpring Green\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e can be blended with compatible Directions shades to create customised greens, turquoise tones, lime-inspired colours and other creative combinations.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAlways perform a strand test before applying a custom colour mixture throughout the hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"ZLzG0d ncoeY E8xBUb\" role=\"heading\" aria-level=\"3\" data-animation-nesting=\"\" data-sfc-cp=\"\" data-wiz-attrbind=\"aria-level=P0iJzb_40\/fLk2Md\" data-sfc-root=\"c\" data-complete=\"true\" data-sae=\"\"\u003e\n\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eSafety Warnings \u0026amp; Precautions\u003c\/strong\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[[2,[null,null,null,null,null,null,null,null,null,null,null,null,[351768,null,0]],[],null,1]]--\u003e\n\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eOcular Restraints:\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e For external hair colouring use only. \u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eDo NOT dye eyelashes or eyebrows\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e. If the product comes into direct contact with the eyes, rinse immediately and thoroughly with clean, cool water.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003cspan\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eAllergen \u0026amp; Sensitivity Testing:\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e Even though it is free from standard PPD developers, the formula relies on direct, active basic colorants. Always perform a localized 48-hour skin patch test and a strand test before full head application to check for underlying chemical sensitivities.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003cspan\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eMixing Prohibitions:\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e \u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eDo not mix Directions hair dye with Peroxide\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e or oxidizing developer creams. Additionally, do not blend the raw tint directly with shampoos that contain heavy conditioning agents, as this creates a barrier that prevents optimal pigment alignment.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003cspan\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003ePorosity \u0026amp; Staining Notice:\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e Bright green fashion pigments are highly concentrated and can heavily stain skin, hands, towels, clothing, and bathroom porcelain surfaces. Always apply using suitable protective salon gloves and a tint brush, and wear protective clothing. \u003cem class=\"zhvwWe\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eTip: Apply petroleum jelly around the hairline to block staining.\u003c\/em\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cem class=\"zhvwWe\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/em\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003cspan\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eAge Limitation:\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e Not recommended or suitable for children under 14 years of age. Keep out of reach of young children.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"XSq4R KI3fJ\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-hveid=\"CAAIHhAA\" data-complete=\"true\" data-processed=\"true\"\u003e\u003c\/ul\u003e","brand":"La Riche Directions","offers":[{"title":"Default Title","offer_id":51157579464968,"sku":"DD9-E94-99C","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/3885\/0824\/files\/LaRicheDirectionsColourHairDye88ml_SpringGreen_-1.jpg?v=1792455934"}],"url":"https:\/\/vtqan6-jh.myshopify.com\/collections\/semi-permanent-hair-colour.oembed","provider":"THE GLAMOUR SHOP","version":"1.0","type":"link"}