Achieve soft, defined, and bouncy curls with African Pride Shea Butter Bouncy Curls Pudding 15oz. Formulated with rich Shea Butter and natural oils, this nourishing curl-defining pudding deeply moisturizes dry hair while enhancing curl pattern and shine. Perfect for natural, curly, coily, and textured hair, it delivers frizz-free definition, long-lasting hold, and healthy-looking volume — without flaking or stiffness.

Key Benefits

• Defines curls and enhances texture with natural softness and shine.
• Moisturizes and nourishes dry, brittle strands for improved elasticity.
• Controls frizz and adds smoothness for polished, manageable styles.
• Provides long-lasting hold without crunch or residue.
• Ideal for twist-outs, braid-outs, and wash-and-go styles.

Features

• Enriched with Shea Butter, natural oils, and botanical extracts.
• Lightweight, non-greasy texture perfect for daily styling.
• Free from parabens, sulfates, and mineral oil.
• Helps strengthen and protect hair against breakage.
• Suitable for all curly and coily hair types.

How to Use

1. Apply a small amount of African Pride Shea Butter Bouncy Curls Pudding to clean, damp hair.
2. Distribute evenly from root to tip.
3. Style as desired — twist, braid, or finger-style curls.
4. Air dry or diffuse for best results.
5. Use daily or as needed for hydrated, bouncy curls.

Achieve softer, smoother, and more manageable curls with the African Pride Olive Miracle Texturizer Kit. Formulated with Extra Virgin Olive Oil and herbal extracts, this advanced system gently loosen tight curls and coils while nourishing and strengthening hair. It enhances natural curl patterns, adds shine, and prevents breakage for healthy-looking, easy-to-style hair. Perfect for natural and coarse hair textures, this texturizer delivers professional salon results at home — leaving hair silky, defined, and full of body.

Benefits

• Softens and loosens curls: Gently enhances natural curl pattern for easier styling.
• Deeply moisturizes and nourishes: Olive Oil hydrates and protects hair from dryness.
• Strengthens and protects: Reduces breakage and split ends while maintaining hair health.
• Adds shine and smoothness: Leaves hair looking soft, healthy, and glossy.
• Long-lasting results: Keeps hair manageable and frizz-free between treatments.
• Ideal for all hair types: Suitable for natural, curly, coarse, or thick textures.

Key Features

• Infused with Extra Virgin Olive Oil and Herbal Extracts
• Professional-quality texturizer system for at-home use
• Strengthens, smooths, and enhances natural curls
• Helps prevent breakage and dryness
• Leaves hair soft, shiny, and tangle-free
• Available in Regular and Super strength options
• Safe and gentle formula designed to protect scalp and hair

How to Use African Pride Olive Miracle Texturizer Kit

⚠️ Important: Always perform a strand test before full application. Follow instructions carefully.

1. Apply protective base cream to scalp, edges, and hairline.
2. Mix and apply the texturizer cream evenly from roots to ends.
3. Smooth gently and leave on as directed (based on hair texture).
4. Rinse thoroughly with warm water.
5. Apply neutralizing shampoo until water runs clear.
6. Finish with African Pride Olive Miracle Leave-In Conditioner for moisture and shine.

💡 Pro Tip: Maintain results by using African Pride Olive Miracle shampoo and conditioner weekly to keep your hair soft, nourished, and strong.

Cleanse, detangle, and hydrate your hair with African Pride Shea Miracle Detangling Shampoo 12oz. Enriched with Shea Butter, Coconut Oil, and natural conditioners, this rich formula gently removes buildup while softening and detangling each strand for easier styling. Perfect for natural, curly, coily, or relaxed hair, it provides deep moisture, improves manageability, and restores natural shine without stripping your hair’s natural oils. Experience smoother, softer, and healthier-looking hair from the very first wash.

Benefits

• Gently cleanses and detangles: Removes buildup while softening and smoothing hair.
• Moisturizes and hydrates: Infused with natural oils to lock in moisture and prevent dryness.
• Enhances shine and manageability: Leaves hair silky, smooth, and frizz-free.
• Strengthens and nourishes: Reduces breakage and protects from daily damage.
• Ideal for all hair types: Perfect for curly, coily, wavy, or relaxed hair.
• Sulfate-free and color-safe: Gentle formula suitable for frequent use.

Key Features

• Size: 12oz / 355ml
• Enriched with Shea Butter, Coconut Oil, and natural conditioners
• Gently cleans without stripping moisture
• Helps detangle and soften coarse or thick hair
• Enhances shine and prevents frizz
• Safe for chemically treated and color-treated hair
• Leaves hair clean, manageable, and hydrated

How to Use African Pride Shea Miracle Detangling Shampoo

1. Wet hair thoroughly with warm water.
2. Apply a generous amount of shampoo to your scalp and hair.
3. Massage gently into a rich lather using fingertips.
4. Rinse thoroughly and repeat if necessary.
5. Follow with African Pride Shea Miracle Conditioner or Leave-In for best results.

💡 Pro Tip: Use weekly to maintain soft, tangle-free, and moisturized curls or coils.

Nourish, strengthen, and promote healthy hair growth with African Pride Shea Miracle Growth Oil 8oz. This rich, multi-purpose oil blend is infused with shea butter, natural oils, and vitamins that deeply moisturize the scalp, repair dry and damaged hair, and support stronger, thicker growth. Designed for natural, curly, coily, or relaxed hair, it helps seal in moisture, reduce breakage, and enhance shine without leaving a greasy feel. African Pride Growth Oil delivers the perfect balance of hydration, protection, and nourishment your hair needs to stay healthy and vibrant every day.

Benefits

• Promotes healthy hair growth: Encourages stronger, thicker strands from root to tip.
• Deeply moisturizes scalp and hair: Prevents dryness and flakiness.
• Reduces breakage and split ends: Strengthens weak or brittle hair.
• Adds shine and softness: Enhances hair’s natural luster and smoothness.
• Perfect for all hair types: Ideal for natural, relaxed, coily, or braided styles.
• Non-greasy formula: Absorbs easily without weighing hair down.

Key Features

• Size: 8oz / 237ml
• Infused with Shea Butter, Castor Oil, Olive Oil, and Vitamin E
• Strengthens and hydrates dry, brittle, or damaged hair
• Promotes scalp health and hair elasticity
• Safe for daily use and protective styles
• Leaves hair soft, manageable, and full of natural shine
• Excellent for hot oil treatments or scalp massages

How to Use African Pride Shea Miracle Growth Oil

1. Apply a small amount to scalp and hair.
2. Massage gently using fingertips to stimulate circulation and evenly distribute the oil.
3. Leave in — no rinse needed.
4. Use daily or as needed for moisture and shine.
5. For deep conditioning: Warm oil slightly and apply from roots to ends, cover with a cap for 15–30 minutes, then rinse thoroughly.

💡 Pro Tip: Pair with African Pride Shea Miracle Shampoo and Leave-In Conditioner for complete hydration and faster growth results.

Define and hydrate your curls with African Pride Shea Miracle Curl Styling Custard 12oz, a rich, moisturizing custard specially formulated to enhance curl definition, reduce frizz, and promote healthy, manageable hair. Infused with shea butter and natural oils, this custard delivers long-lasting hold without stiffness, leaving curls soft, bouncy, and full of natural shine. Ideal for curly, coily, or wavy hair, it strengthens strands, reduces breakage, and keeps hair smooth and frizz-free all day.

Benefits

• Moisturizes and hydrates curls: Prevents dryness and adds softness.
• Enhances curl definition: Boosts natural curl pattern for bouncy, defined curls.
• Reduces frizz: Smooths hair for sleek, manageable styling.
• Strengthens hair strands: Helps reduce breakage and split ends.
• Safe for all curl types: Works on natural, relaxed, coily, or wavy hair.
• Long-lasting hold: Maintains curl shape without stiffness or flaking.

Key Features

• Size: 12oz / 340g
• Infused with shea butter and natural oils for deep hydration
• Rich, creamy custard texture for soft hold and curl definition
• Reduces frizz and enhances shine
• Strengthens hair and protects against breakage
• Ideal for daily use or wash-and-go styling routines
• Leaves curls bouncy, defined, and manageable

How to Use African Pride Shea Miracle Curl Styling Custard

1. Apply a generous amount to damp or freshly washed hair.
2. Distribute evenly through curls using fingers or a wide-tooth comb.
3. Style as desired — twist, braid, or scrunch for defined curls.
4. Can be used daily for soft, hydrated, frizz-free curls.

💡 Pro Tip: Pair with African Pride Shea Miracle Shampoo and Conditioner to maximize curl hydration, softness, and definition.

Promote healthy hair growth and stronger strands with African Pride Magical Gro Herbal Formula 150g. This nutrient-rich herbal treatment is specially formulated with natural herbs, oils, and vitamins to strengthen hair from root to tip, reduce breakage, and stimulate growth. Ideal for natural, relaxed, or chemically treated hair, it nourishes the scalp, helps prevent dryness, and enhances hair’s natural shine and vitality. African Pride Magical Gro provides a professional-quality hair care solution at home, giving your hair the nutrients it needs for thicker, healthier, and more resilient strands.

Benefits

• Stimulates hair growth: Encourages stronger, healthier hair from the roots.
• Strengthens and nourishes: Reduces breakage and prevents split ends.
• Enhances shine and vitality: Leaves hair looking healthy and vibrant.
• Moisturizes scalp and hair: Helps prevent dryness and flaking.
• Safe for all hair types: Works on natural, relaxed, coily, or chemically treated hair.
• Professional-quality herbal formula: Ideal for home or salon use.

Key Features

• Size: 150g / 5.3oz
• Enriched with natural herbs, vitamins, and essential oils
• Strengthens hair strands and promotes healthy growth
• Reduces hair breakage and split ends
• Moisturizes scalp and prevents dryness
• Suitable for daily or weekly hair care routines
• Leaves hair soft, manageable, and full of natural shine

How to Use African Pride Magical Gro Herbal Formula

1. Apply a small amount to the scalp and hair strands.
2. Massage gently to stimulate blood flow and evenly distribute the product.
3. Leave in for daily or as needed; can be used before styling or overnight.
4. Style hair as usual or combine with other African Pride products for enhanced growth and hydration.

💡 Pro Tip: For maximum results, use regularly and pair with African Pride Moisture Miracle Shampoo and Conditioner to maintain strong, healthy hair.

Experience smooth, soft, and manageable curls with African Pride Moisture Miracle Aloe & Coconut Water Curl Milk Detangler 354ml. This lightweight, hydrating detangler is infused with aloe vera, coconut water, and natural conditioning agents to reduce tangles, enhance curl definition, and restore moisture. Perfect for curly, coily, and wavy hair, it helps prevent breakage while leaving hair soft, shiny, and frizz-free. Ideal for daily use, this detangler nourishes the hair from root to tip, promoting healthy growth and a vibrant, hydrated look.

Benefits

• Detangles effortlessly: Smooths knots and tangles without pulling.
• Hydrates and nourishes: Aloe and coconut water provide deep moisture.
• Enhances curl definition: Boosts natural curl pattern for bouncy, defined curls.
• Reduces breakage: Strengthens strands and minimizes split ends.
• Frizz control: Smooths hair for a sleek, manageable finish.
• Safe for all curly hair types: Perfect for natural, relaxed, coily, or wavy hair.

Key Features

• Size: 354ml / 12 fl. oz
• Lightweight, fast-absorbing curl milk detangler
• Infused with aloe vera, coconut water, and natural moisturizers
• Helps reduce knots, tangles, and frizz
• Nourishes hair while promoting healthy growth and shine
• Ideal for daily use or as part of a wash-and-go routine
• Provides soft, defined, and manageable curls

How to Use African Pride Moisture Miracle Curl Milk Detangler

1. Spray or apply generously to damp hair.
2. Gently comb through using fingers or a wide-tooth comb to detangle.
3. Style as desired — leave-in or follow with other African Pride styling products.
4. Can be used daily to maintain hydrated, soft, and frizz-free curls.

💡 Pro Tip: Pair with African Pride Moisture Miracle Shampoo and Conditioner for maximum curl hydration and definition.

Protect and smooth your hair during heat styling with DAX Pressing Oil 214g, a professional-grade formula enriched with natural oils and conditioning agents. Specially designed for pressing, straightening, and thermal styling, this lightweight oil delivers superior heat protection, frizz control, and a brilliant, silky finish. Perfect for dry, coarse, or chemically treated hair, DAX Pressing Oil helps you achieve sleek, straight styles without causing damage or dryness.

Benefits

• Heat protection: Shields hair from damage caused by flat irons, pressing combs, and blow dryers.
• Adds shine and softness: Leaves hair looking smooth, glossy, and healthy.
• Deeply conditions: Enriched with natural oils that nourish and hydrate dry or damaged hair.
• Prevents breakage: Strengthens hair while maintaining flexibility and elasticity.
• Ideal for all hair types: Especially effective on coarse, thick, and textured hair.

Key Features

• Size: 214g / 7.5oz
• Provides thermal protection during pressing and straightening
• Contains natural oils for deep conditioning and shine
• Non-greasy formula — smooth finish without buildup
• Helps control frizz, dryness, and split ends
• Suitable for all hair textures and types
• Designed for professional and home use

How to Use DAX Pressing Oil

1. Apply a small amount evenly to clean, dry hair.
2. Use a comb or brush to distribute oil from roots to ends.
3. Press hair with a hot comb or flat iron set to a moderate temperature.
4. Style as desired for a smooth, straight, and shiny finish.

💡 Pro Tip: Use sparingly to avoid weighing hair down. For extra moisture, pair with other DAX hair care products.