La Riche Directions Rose Red Semi-Permanent Hair Dye 88ml

Transform your hair with La Riche Directions Rose Red Hair Dye 88ml, a rich semi-permanent red-pink hair colour created for bold, expressive and creative looks.

Rose Red combines deep red tones with vibrant magenta-pink character, producing an intense fashion shade that is ideal for statement hair, alternative styles, festival looks and creative colour transformations.

Part of the iconic Directions Hair Colour collection, this direct semi-permanent dye uses a conditioning cream formula that deposits vivid pigment while helping leave the hair feeling soft and manageable.

For the brightest and most intense Rose Red result, apply to bleached, pre-lightened or very light blonde hair. The final shade will vary according to your starting colour, hair condition, porosity and previous colour treatments.

Directions colours are also designed to be mixed with compatible shades from the range, giving professional colourists and creative home users the freedom to develop personalised reds, pinks, magentas, purples and pastel-inspired tones.

An excellent choice for anyone looking for a vibrant semi-permanent red hair dye without committing to permanent colour.

On darker untreated hair, Rose Red may appear deeper, subtler or significantly less vibrant.

• Vibrant Deep Magenta Tone: Delivers a lustrous, highly saturated deep red-pink finish. It provides the most intense, true-to-swatch results when applied to pre-lightened or bleached hair (level 9–10 base).
• Conditioning Cream Matrix: Formulated as a thick, emollient conditioning cream that nourishes hair fibers from the first application, leaving strands feeling bright, smooth, and frizz-free.
• Zero Structural Lift or Damage: Contains absolutely zero harsh developer chemicals. It deposits pigment purely onto the outside of the hair shaft without breaking down or altering internal structural hair bonds.
• Customisable Tonal Versatility: It can be combined with pastels, deep reds, or purples to create completely personalised custom color gradients. 
• Clean & Ethical Profile: 100% Vegan-friendly and cruelty-free. The cream is completely free from ammonia, peroxide, and paraphenylene-diamine (PPD).

High-Impact Colour

• Directions Rose Red is a highly pigmented fashion shade designed to create a striking red-magenta result.
• For stronger and more accurate colour, the starting hair should be sufficiently light.

Conditioning Formula

Directions colours use a conditioning cream base designed to deposit colour while helping maintain softness and manageability.

No Developer Required

• Rose Red is a direct semi-permanent colour.
• It should not be mixed with peroxide or oxidising developer.

Colour Mixing

• Directions colours are intermixable.
• Rose Red can be combined with compatible shades to create personalised:
  • Reds
  • Deep reds
  • Magentas
  • Pinks
  • Purples
  • Burgundy-inspired tones
  • Pastel variations

Always perform a strand test before applying a custom mixture throughout the hair.

How to Use

Before Colouring

• Always carry out the manufacturer's recommended patch test and strand test before full application.
• Wear suitable protective gloves.
• Protect clothing, towels, skin and surrounding surfaces from staining.
• For the brightest Rose Red result, ensure the hair is light enough and evenly pre-lightened.

Application

1. Shampoo the hair and prepare it according to the instructions supplied with the product.
2. Towel dry the hair where directed.
3. Apply Directions Rose Red evenly using gloves and a tint brush.
4. Make sure the required hair is thoroughly saturated.
5. Leave the colour to process for the time stated on your product packaging.
6. Rinse thoroughly until excess colour has been removed.
7. Style as desired.

Do not mix Directions hair colour with peroxide.

Always follow the directions printed on your actual 88ml product.

Maintaining Rose Red Hair

To help preserve vivid colour:

• Avoid unnecessary frequent shampooing
• Wash with cooler water where practical
• Use shampoo and conditioner designed for coloured hair
• Limit excessive heat styling
• Protect colour-treated hair from prolonged strong sunlight
• Refresh the colour when required

Semi-permanent colour naturally fades with washing, and Directions does not guarantee a specific number of washes.

Why Choose Directions Hair Colour?

Directions has specialised in vivid semi-permanent hair colour for decades and is widely recognised within professional, creative and alternative hair-colour communities.

The range offers an extensive selection of vivid shades designed for individual use, colour mixing and creative experimentation.