{"product_id":"la-riche-directions-lavender-hair-dye-88ml","title":"La Riche Directions Lavender Semi-Permanent Hair Dye 88ml","description":"\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cspan\u003eRefresh your look with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eLa Riche Directions Lavender Hair Dye 88ml\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, a semi-permanent hair colour featuring a delicate blend of pink and purple tones. Create a soft lavender finish that brings a playful touch to your everyday style.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe conditioning formula helps leave hair feeling soft and silky while colouring. Vegan-friendly and cruelty-free, Directions Lavender can also be mixed with other Directions colours to personalise your shade.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor the clearest colour result, apply to pre-lightened hair. Your starting shade, hair condition and porosity will affect the finished colour and how gradually it fades.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"XSq4R KI3fJ\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-hveid=\"CAAIFhAA\" data-complete=\"true\" data-processed=\"true\"\u003e\n\u003cli\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eCool Pastel Tonal Balance:\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e Delivers a soft, calming pastel lilac\/lavender shade achieved via an effortless blend of pink and purple tones. To develop true-to-swatch pigment intensity, it must be applied to an even, pre-lightened level 10 platinum blonde base.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eConditioning Cream Emulsion:\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e Formulated into an emollient conditioning cream base that intensely nourishes hair fibers during pigment deposition. It smooths out cuticles to leave the hair feeling silky, bright, and frizz-free.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eZero Structural Lift or Damage:\u003c\/strong\u003e Formulated entirely without oxidizing developers. The pigment particles coat the hair shaft externally without altering or breaking down the hair's natural internal bonds.\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eBespoke Shade Compatibility:\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e It is widely combined with other blues, pinks, or clear mixers to customize silver-lilac or smoky pastel tones.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eClean \u0026amp; Ethical Profile:\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e 100% Vegan-friendly and cruelty-free (PETA approved). The conditioning tint is completely free from ammonia, peroxide, and paraphenylene-diamine (PPD).\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003cspan\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eLavender shade:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Soft pink-purple tones.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eSemi-permanent colour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Fades gradually; longevity varies.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eConditioning formula:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Helps keep hair feeling soft.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e\u003cspan\u003eVegan-friendly and cruelty-free.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eMixable shades:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Blend with other Directions colours.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003e88ml pot:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e For your next lavender colour refresh.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eHow to Use\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\u003cspan\u003eRead the instructions supplied with your pot and complete the recommended skin patch and strand tests.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eShampoo your hair, skip conditioner and towel-dry.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWear protective gloves and protect clothing and surrounding surfaces.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSection your hair and apply evenly using a tint brush.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLeave for the time specified on the packaging; Directions’ general guidance is usually 15–30 minutes.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRinse thoroughly with warm water, keeping the rinse away from your face.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eCare and Precautions\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDo not mix with peroxide or use on eyebrows or eyelashes. Avoid eye contact; rinse immediately with clean water if contact occurs. Colour may stain skin, fabrics and surfaces. Always follow the instructions on your product.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"ZLzG0d ncoeY E8xBUb\" role=\"heading\" aria-level=\"3\" data-animation-nesting=\"\" data-sfc-cp=\"\" data-wiz-attrbind=\"aria-level=xZT40_3z\/fLk2Md\" data-sfc-root=\"c\" data-complete=\"true\" data-sae=\"\"\u003e\n\u003cstrong\u003eSafety Warnings \u0026amp; Precautions\u003c\/strong\u003e\u003c!--TgQPHd|||[[2,[null,null,null,null,null,null,null,null,null,null,null,null,[351768,null,0]],null,null,1]]--\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cspan\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eFor external hair colouring use only. \u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eDo NOT use to dye eyelashes or eyebrows\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e. If direct eye contact occurs, flush immediately and thoroughly with clean, cool water.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eNot recommended or suitable for children under 14 years of age. Keep the tub securely capped and out of reach of young children.\u003c\/span\u003e\u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default Title","offer_id":51157550629128,"sku":"060-E51-823","price":15.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/3885\/0824\/files\/LaRicheDirectionsLavenderSemi-PermanentHairDye88ml-1.jpg?v=1792627960","url":"https:\/\/vtqan6-jh.myshopify.com\/it\/products\/la-riche-directions-lavender-hair-dye-88ml","provider":"THE GLAMOUR SHOP","version":"1.0","type":"link"}