{"product_id":"la-riche-directions-rose-red-hair-dye-88ml","title":"La Riche Directions Rose Red Semi-Permanent Hair Dye 88ml","description":"\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cspan\u003eTransform your hair with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eLa Riche Directions Rose Red Hair Dye 88ml\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, a rich \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003esemi-permanent red-pink hair colour\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e created for bold, expressive and creative looks.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eRose Red\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e combines deep red tones with vibrant magenta-pink character, producing an intense fashion shade that is ideal for statement hair, alternative styles, festival looks and creative colour transformations.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePart of the iconic \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eDirections Hair Colour\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e collection, this direct semi-permanent dye uses a conditioning cream formula that deposits vivid pigment while helping leave the hair feeling soft and manageable.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor the brightest and most intense Rose Red result, apply to \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ebleached, pre-lightened or very light blonde hair\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e. The final shade will vary according to your starting colour, hair condition, porosity and previous colour treatments.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDirections colours are also designed to be mixed with compatible shades from the range, giving professional colourists and creative home users the freedom to develop personalised reds, pinks, magentas, purples and pastel-inspired tones.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAn excellent choice for anyone looking for a vibrant \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003esemi-permanent red hair dye\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e without committing to permanent colour.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cspan\u003eOn darker untreated hair, Rose Red may appear deeper, subtler or significantly less vibrant.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"XSq4R KI3fJ NOp1Jf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-hveid=\"CAAIEhAA\" data-complete=\"true\" data-processed=\"true\"\u003e\n\u003cli\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eVibrant Deep Magenta Tone:\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e Delivers a lustrous, highly saturated deep red-pink finish. It provides the most intense, true-to-swatch results when applied to pre-lightened or bleached hair (level 9–10 base).\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eConditioning Cream Matrix:\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e Formulated as a thick, emollient conditioning cream that nourishes hair fibers from the first application, leaving strands feeling bright, smooth, and frizz-free.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eZero Structural Lift or Damage:\u003c\/strong\u003e Contains absolutely zero harsh developer chemicals. It deposits pigment purely onto the outside of the hair shaft without breaking down or altering internal structural hair bonds.\u003c\/li\u003e\n\u003cli\u003eC\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003eustomisable Tonal Versatility:\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e It can be combined with pastels, deep reds, or purples to create completely personalised custom color gradients.\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-complete=\"true\"\u003e\u003cspan class=\"yADgie\"\u003eClean \u0026amp; Ethical Profile:\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e\u003cspan class=\"yADgie\"\u003e 100% Vegan-friendly and cruelty-free. The cream is completely free from ammonia, peroxide, and paraphenylene-diamine (PPD).\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003cspan\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHigh-Impact Colour\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eDirections Rose Red is a highly pigmented fashion shade designed to create a striking red-magenta result.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eFor stronger and more accurate colour, the starting hair should be sufficiently light.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eConditioning Formula\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDirections colours use a conditioning cream base designed to deposit colour while helping maintain softness and manageability.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNo Developer Required\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eRose Red is a direct semi-permanent colour.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eIt should \u003cstrong style=\"font-size: 0.875rem;\"\u003e\u003cspan\u003enot be mixed with peroxide or oxidising developer\u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eColour Mixing\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eDirections colours are intermixable.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong style=\"font-size: 0.875rem;\"\u003e\u003cspan\u003eRose Red\u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e can be combined with compatible shades to create personalised:\u003c\/span\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eReds\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDeep reds\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMagentas\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePinks\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePurples\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBurgundy-inspired tones\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePastel variations\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul data-spread=\"false\"\u003e\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eAlways perform a strand test before applying a custom mixture throughout the hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBefore Colouring\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan\u003eAlways carry out the manufacturer's recommended \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003epatch test and strand test\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e before full application.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eWear suitable protective gloves.\u003c\/li\u003e\n\u003cli\u003eProtect clothing, towels, skin and surrounding surfaces from staining.\u003c\/li\u003e\n\u003cli\u003eFor the brightest Rose Red result, ensure the hair is light enough and evenly pre-lightened.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eApplication\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\u003cspan\u003eShampoo the hair and prepare it according to the instructions supplied with the product.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eTowel dry the hair where directed.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eApply \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eDirections Rose Red\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e evenly using gloves and a tint brush.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMake sure the required hair is thoroughly saturated.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLeave the colour to process for the time stated on your product packaging.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRinse thoroughly until excess colour has been removed.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eStyle as desired.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eDo not mix Directions hair colour with peroxide.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAlways follow the directions printed on your actual 88ml product.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaintaining Rose Red Hair\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTo help preserve vivid colour:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eAvoid unnecessary frequent shampooing\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWash with cooler water where practical\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eUse shampoo and conditioner designed for coloured hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLimit excessive heat styling\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eProtect colour-treated hair from prolonged strong sunlight\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRefresh the colour when required\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eSemi-permanent colour naturally fades with washing, and Directions does not guarantee a specific number of washes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy Choose Directions Hair Colour?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDirections has specialised in vivid semi-permanent hair colour for decades and is widely recognised within professional, creative and alternative hair-colour communities.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe range offers an extensive selection of vivid shades designed for individual use, colour mixing and creative experimentation.\u003c\/span\u003e\u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default Title","offer_id":51157579399432,"sku":"A4A-AE9-8F0","price":15.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/3885\/0824\/files\/LaRicheDirectionsColourHairDye88ml_RoseRed_-1_9d8ddd57-8784-4be4-bbd7-92b6a3d08a27.jpg?v=1792502658","url":"https:\/\/vtqan6-jh.myshopify.com\/it\/products\/la-riche-directions-rose-red-hair-dye-88ml","provider":"THE GLAMOUR SHOP","version":"1.0","type":"link"}